Why the data warehouse is your most powerful marketing tool — Tejas Manohar // Hightouch
- Part 1 Why the data warehouse is your most powerful marketing tool — Tejas Manohar // Hightouch
- Part 2Why Composable CDPs are your next gen tech — Tejas Manohar // Hightouch
Show Notes
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02:36Why a data warehouse is the most powerful tool in the marketing tech stackThe data warehouse is the most powerful tool for marketers because it serves as a source of truth, allowing them to analyze and activate data freely. Cloud data warehouses like Snowflake, have made it easier than ever to dump large amounts of data into one centralized location.
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05:10The power of data literacy and accessibility for efficient decision makingData literacy and accessibility are critical skills for individuals in any role, as they allow for making informed and efficient decisions. Companies are increasingly emphasizing the importance of developing these technical skills to progress to the next level.
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07:23The importance of data literacy and reliable data for marketersMarketers don't necessarily need to learn SQL to be successful. What's more important is for them to have data literacy, understand how to use tools to analyze data, and have access to reliable data in the tools they already use.
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09:55Leveraging existing data for data activation with a composable CDP solutionCompanies are already investing in a data warehouse like Snowflake as a source of truth, so it makes the most sense to activate that. A composable CDP or solution like Hightouch that stands up a whole CDP solution on top of your data warehouse simplifies that process.
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12:06The future of technology in the data and martech spaceMarketers will need to prioritize solving specific business problems with the fastest path to ROI. As a result, more companies are turning to the lean and nimble approach of leveraging existing investments like a data warehouse to streamline data activation.
Quotes
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"Over the last 10 years with the evolution of the cloud, most companies have been investing in a cloud data warehouse like Snowflake, Databricks, etc, as a sort of source of truth." -Tejas Manohar, Co-CEO, Hightouch
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"Data literacy and data accessibility have become some of the most game changer skills for people in any role. That's why more companies are emphasizing, how are you leveraging data in your role?" -Tejas Manohar, Co-CEO, Hightouch
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"I think a lot of problems in marketing come down to just the problem of data activation." -Tejas Manohar, Co-CEO, Hightouch
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"I think more lean and nimble solutions are actually going to be the future of technology in the data and martech space." -Tejas Manohar, Co-CEO, Hightouch
- Part 1 Why the data warehouse is your most powerful marketing tool — Tejas Manohar // Hightouch
- Part 2Why Composable CDPs are your next gen tech — Tejas Manohar // Hightouch
Up Next:
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Part 1Why the data warehouse is your most powerful marketing tool — Tejas Manohar // Hightouch
Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Many marketing technology problems come down to the challenge of effectively activating data. However, many companies are starting to take a new approach to the issue by leveraging existing investments like their data warehouse to simplify the data activation process. Today, Tejas discusses the data warehouse and why it's your most powerful marketing tool.
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Part 2Why Composable CDPs are your next gen tech — Tejas Manohar // Hightouch
Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Traditional CDPs can be a time-consuming and complex process for larger enterprises with a lot of data. However, by eliminating the need for a separate source of truth, composable CDPs reduce the laborious processes and incomplete views that traditional CDPs often result in. Today, Tejas discusses why composable CDPs are your next-generation tech.
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