Launching MarTech Weekly Pro — Juan Mendoza // The MarTech Weekly
Juan Mendoza
The MarTech Weekly
- Part 1Is Social or Tech dying faster — Juan Mendoza // The MarTech Weekly
- Part 2 Launching MarTech Weekly Pro — Juan Mendoza // The MarTech Weekly
Show Notes
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02:30The Martech Weekly Pro subscriptionThe Martech Weekly Pro subscription offers industry pros more resources, better analysis, and more opportunities to see what's happening in the industry. Subscribers will get access to additional data, charts, commentary, and a database of all research and stats collected.
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09:08Considerations when monetizing The Martech Weekly NewsletterWhen looking at what drives growth for The Martech Weekly, it was the utility of the information presented for marketers. So, The Martech Weekly Pro subscription is based on practical things that marketers can use to help power their careers.
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12:43The Martech Weekly Pro Team subscriptionThis subscription provides teams with a dedicated person to help with finding the right information for their industry from the database. So, its really about filtering through the noise to get to the content that will be valuable to them.
Quotes
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"About six weeks ago, I thought now's the time to move into paid subscriptions and offer martech industry pros more resources, analysis, and opportunities to see what's happening in the industry." -Juan Mendoza, Founder, The Martech Weekly
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"After writing over 300,000 words on martech, I've got a database of all of the great research and stats that I've collected over my time. And now I've opened that up to TMW Pro subscribers." -Juan Mendoza, Founder, The Martech Weekly
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"The Martech Weekly is not deep thought leadership. It's not endless 3000-word articles. It's something that a marketer can practically use in their week to keep ahead of what's going on." -Juan Mendoza, Founder, The Martech Weekly
- Part 1Is Social or Tech dying faster — Juan Mendoza // The MarTech Weekly
- Part 2 Launching MarTech Weekly Pro — Juan Mendoza // The MarTech Weekly
Up Next:
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Part 1Is Social or Tech dying faster — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. User growth rates on social media platforms are declining and companies like Meta recently let go of 11,000 employees. It’s clear that there are many changes taking place in the social media landscape, but are we in the age of the death of social media platforms? Today, Juan discusses whether social media or the technology industry as a whole is dying.
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Part 2Launching MarTech Weekly Pro — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. The Martech Weekly has been serving the community for two years. Now, they’ve moved into the paid subscription space with the launch of The Martech Weekly Pro. Today, Juan discusses why he decided to launch The Martech Weekly Pro.
