Support creators with your wallet — Sean Kim // Kajabi
- Personal Brand
- Brand, Content Marketing
- Creative Production
- Entrepreneurship, Branding, Marketing Strategy
- Part 1Growing your commerce footprint — Sean Kim // Kajabi
- Part 2Creator Economy brand & product strategies — Sean Kim // Kajabi
- Part 3 Support creators with your wallet — Sean Kim // Kajabi
Show Notes
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02:17Why people should be supporting creators with their walletIts important to support the creators that provide great value to you and improve the quality of your life. By doing so, you also get access to learn alongside a community of like-minded individuals.
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04:21Free content vs paying creators for subject matter specific contentIn general, free content doesnt usually go in-depth enough and doesnt offer the level of personalization that paid creators can. Paid creators also provide the community experience and access to multi-layered knowledge.
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05:53The effects of major platforms on creating content and cultivating creatorsMajor platforms are ideal for finding and attracting an audience and potential customers that want to learn more about your expertise. However, theyre limited in terms of providing actionable data to improve your business.
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07:50Other ways to support creators of specialized contentBeyond just buying a creators product or service, you can support them by sharing their content with others and being an advocate for them. You can also become a contributor and an affiliate to further show support.
Quotes
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"You should support the creditors that are providing exceptional value that improves your quality of life, helps you get a new job, helps you make more money, or get a business started." -Sean Kim, President, Kajabi
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"We can get some level of knowledge from free content. But, if you work with some of these creators, you'll definitely get a much deeper level of knowledge within a certain space." -Sean Kim, President, Kajabi
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"The major platforms are really great at discovery of your consumer. So, if you're a creator, theyre amazing for finding your customers, your audience, because they're all there." -Sean Kim, President, Kajabi
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"If you have your own business via your domain, where you get to decide how much to charge, you take home all their earnings. You control your business end to end." -Sean Kim, President, Kajabi
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"For creators, one of the biggest challenges is finding more of their audience. So, platforms are helpful, but word of mouth referrals are even more helpful." -Sean Kim, President, Kajabi
- Part 1Growing your commerce footprint — Sean Kim // Kajabi
- Part 2Creator Economy brand & product strategies — Sean Kim // Kajabi
- Part 3 Support creators with your wallet — Sean Kim // Kajabi
Up Next:
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Part 1Growing your commerce footprint — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. As people get more comfortable with making digital purchases, the opportunities are expanding for digital creators. Now, platforms like Kajabi are making it easier for creators to monetize their expertise and knowledge and translate their physical businesses to digital ones. Today, Sean discusses growing your eCommerce footprint.
Play Podcast -
Part 2Creator Economy brand & product strategies — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. The content creator economy has grown exponentially over the last few years and those excelling within this marketplace have managed to build successful brands that stand out. What most of these creators have in common is that they listen to their customers and incorporate that feedback into their products. Today, Sean discusses the creator economy brand and product strategies.
Play Podcast -
Part 3Support creators with your wallet — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. When a creator provides a product or a service that you can find value in and improve your life’s quality, it’s only natural to support them financially. However, support for creators can take on multiple forms as be as simple as sharing their content with others to expand their audience. Today, Sean discusses supporting creators through your wallet.
