Creator Economy brand & product strategies — Sean Kim // Kajabi
- Personal Brand
- Brand, Content Marketing
- Creative Production
- Entrepreneurship, Branding, Marketing Strategy
- Part 1Growing your commerce footprint — Sean Kim // Kajabi
- Part 2 Creator Economy brand & product strategies — Sean Kim // Kajabi
- Part 3Support creators with your wallet — Sean Kim // Kajabi
Show Notes
-
02:21Building a business and brand in monetizable contentPast work experience and your subject matter expertise contribute to your reputation. Social media helps to build a following that can be redirected to your offering and provides social proof of your ability to publish valuable content.
-
04:29Figuring out the right product strategies to build your brandTalk to customers to determine what their problems are and how they want to consume your content. Develop the course based on that structure and use customer feedback to guide improvements.
-
07:07How todays content economy differs from the pastKajabis platform provides all the necessary tools necessary to build a full business. And, rather than having to bolt on additional tools as the business grows, all the tools required for scaling are available on one platform.
-
09:00Determining the most monetizable format for your contentDo your research and test out different forms of content and content types to determine what works. It boils down to what content consumers want, how they want to consume it, and how comfortable you are with the delivery format.
Quotes
-
"Having some reputation in terms of where youve worked and why you are an expert in an area does carry weight." -Sean Kim, President, Kajabi
-
"When I talk to a lot of these successful customers on a platform, they all have something in common, just get started. Put that structure together, put a video course together. It doesn't have to be perfect." -Sean Kim, President, Kajabi
-
"We have the ability to host all your content, whether it's video courses, podcasts, live streams, you host one video or a thousand videos, the price doesn't change." -Sean Kim, President, Kajabi
-
"By doing that research in advance, then testing out different forms of content and the information that's provided, you'll eventually understand what works and what doesn't work." -Sean Kim, President, Kajabi
- Part 1Growing your commerce footprint — Sean Kim // Kajabi
- Part 2 Creator Economy brand & product strategies — Sean Kim // Kajabi
- Part 3Support creators with your wallet — Sean Kim // Kajabi
Up Next:
-
Part 1Growing your commerce footprint — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. As people get more comfortable with making digital purchases, the opportunities are expanding for digital creators. Now, platforms like Kajabi are making it easier for creators to monetize their expertise and knowledge and translate their physical businesses to digital ones. Today, Sean discusses growing your eCommerce footprint.
Play Podcast -
Part 2Creator Economy brand & product strategies — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. The content creator economy has grown exponentially over the last few years and those excelling within this marketplace have managed to build successful brands that stand out. What most of these creators have in common is that they listen to their customers and incorporate that feedback into their products. Today, Sean discusses the creator economy brand and product strategies.
-
Part 3Support creators with your wallet — Sean Kim // Kajabi
Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. When a creator provides a product or a service that you can find value in and improve your life’s quality, it’s only natural to support them financially. However, support for creators can take on multiple forms as be as simple as sharing their content with others to expand their audience. Today, Sean discusses supporting creators through your wallet.
Play Podcast
