4 Currencies Businesses Need To Scale — Troy Sandidge // Strategy Hackers
- B2B, Personal Brand
- Community, Content Marketing, Organic Growth, Go-to-Market
- Marketing Consultancy, Creative Production, Marketing Consultant
- Marketing Strategy, Growth Marketing, Entrepreneurship
- Part 1Growing vs Scaling — Troy Sandidge // Strategy Hackers
- Part 2 4 Currencies Businesses Need To Scale — Troy Sandidge // Strategy Hackers
- Part 36 I’s To Sustainable Growth — Troy Sandidge // Strategy Hackers
Show Notes
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02:17The four currencies businesses need to scaleThe four currencies businesses need to scale are time, money, knowledge, and skill. However, most businesses don't have all four in the right combination and need to exchange one core currency they have to get another.
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05:02The difference between knowledge and skillKnowledge is about having an understanding of a concept. On the other hand, skill goes beyond understanding and is about knowing how to implement and execute.
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05:35Figuring out where to invest the currencies you have to scale your businessYou must have an understanding of how much time and money you have to invest in improvements in optimizations. You also need to know where youre at in terms of knowledge and skills to make the best decisions for scaling.
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09:17Focusing on different currencies throughout your business progressionThere has to be a willingness to change how you approach and spend your currencies. So, its about figuring out where you want to be and building the systems and processes to facilitate those opportunities when you get there.
Quotes
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"There are four currencies you need to scale. The four currencies are your time, your money, your knowledge, and your skill." -Troy Sandidge, Founder, Strategy Hackers
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"You'd be surprised how many startups, entrepreneurs, and even enterprise-level organizations are failing because they're not maximizing the four currencies that they have." -Troy Sandidge, Founder, Strategy Hackers
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"If I want to acquire a 10 million dollar client, I can't think like I'm a hundred thousand dollars business. I have to adjust and change to meet that demand, even if that demand isn't there yet." -Troy Sandidge, Founder, Strategy Hackers
- Part 1Growing vs Scaling — Troy Sandidge // Strategy Hackers
- Part 2 4 Currencies Businesses Need To Scale — Troy Sandidge // Strategy Hackers
- Part 36 I’s To Sustainable Growth — Troy Sandidge // Strategy Hackers
Up Next:
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Part 1Growing vs Scaling — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. While growth and scaling are terms used interchangeably, there are quite a few differences between the two and they should be approached accordingly. Furthermore, before scalability can be achieved, sustainable growth must not only be present, it also has to be maintained. Today, Troy discusses the difference between growth and scaling.
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Part 24 Currencies Businesses Need To Scale — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. For every business that wants to scale, there are four currencies in its arsenal. However, many startups, entrepreneurs, and enterprise-level organizations fail to achieve business objectives simply because they're not maximizing the four currencies that they have. Today, Troy discusses the four currencies businesses need to scale.
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Part 36 I’s To Sustainable Growth — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. When you’re trying to evaluate what’s going on with your business, it’s easy to lose track of your goals in the midst of all the KPIs and metrics. However, the six I’s for sustainable growth provide a framework to effectively evaluate where your business is at and help your business grow sustainably.
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