Closing the gap between content creation & publication — Niklas Dorn // Filestage
- B2B
- Brand, Content Marketing, Social Media Marketing
- SAAS, Creative Production
- Marketing Team, Branding
- Part 1How to get feedback faster — Niklas Dorn // Filestage
- Part 2 Closing the gap between content creation & publication — Niklas Dorn // Filestage
- Part 3Video creative approval process — Niklas Dorn // Filestage
Show Notes
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02:32The content creation to publication processThere are four major steps in the content production process. Content goes through a project management software, creative software, review and approval, and then distribution mode once it is approved.
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04:47Expediting the content production processThe more senior people are in marketing, the more time theyll spend receiving and providing feedback. So, its essential to optimize the review and approval process in order to save time.
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06:07How to avoid fluctuations in content output and scale the content production processIt boils down to having a good approval process. Ideally, you should have an internal review process before content is sent out to the client and an external review process where feedback is collected from the client.
Quotes
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"Around 90% of the companies out there still have an old school review approval process." -Niklas Dorn, CEO, Filestage
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"The average person working in marketing spends 15 hours a week giving or receiving feedback." -Niklas Dorn, CEO, Filestage
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"The more senior the people are, the more time they spend giving and receiving feedback. Once you realize how much time you spend on this process, it makes a lot of sense to start optimizing it." -Niklas Dorn, CEO, Filestage
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"It's often not clear what clients want and what they need. So, you have a lot of translation work, and that's the job of somebody in an agency, but also of a brand manager in big organizations." -Niklas Dorn, CEO, Filestage
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"If somebody's on vacation or you're sick, how do you make sure you always deliver the same good quality without fluctuation in your content output? This is where a good approval process comes into place." -Niklas Dorn, CEO, Filestage
- Part 1How to get feedback faster — Niklas Dorn // Filestage
- Part 2 Closing the gap between content creation & publication — Niklas Dorn // Filestage
- Part 3Video creative approval process — Niklas Dorn // Filestage
Up Next:
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Part 1How to get feedback faster — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. Whether you’re working with an agency or for a large company, the content production process should be a collaborative one with stakeholders from other teams. However, aggregating the feedback from these teams can be complicated when dealing with different content formats and trying to get responses in a timely fashion. Today, Niklas discusses how you can get feedback faster.
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Part 2Closing the gap between content creation & publication — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. The average marketer spends many hours per week receiving and giving feedback. When looking for ways to expedite the process from content creation to publication, it makes sense to start with optimizing the review, approval, and feedback processes to save time and ensure consistency in the content being produced. Today, Niklas discusses how to close the gap between content creation and publication.
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Part 3Video creative approval process — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. With so many marketing channels to cater to nowadays, only the big companies can afford to have an expert for every channel. In response, smaller companies have become more creative in their efforts to develop an efficient process to produce video content at scale. Today, Niklas discusses the video creative approval process.
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