Automating awareness with digital, web & print media — Bear Wade // Unify Creative Agency
- B2B
- Brand, Content Marketing, CRM, Email Marketing, Organic Growth, SEO, Social Media Marketing, Webinars
- Marketing Agency
- Branding, Entrepreneurship, Marketing Strategy, Marketing Team, Growth Marketing
Bear Wade
Unify Creative Agency
- Part 1 Automating awareness with digital, web & print media — Bear Wade // Unify Creative Agency
- Part 25 steps to unify your marketing — Bear Wade // Unify Creative Agency
Show Notes
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03:04Automation when building awareness for brandsThe process begins with developing a list of content ideas. From that list, pick four to five to execute in a batch. Then its about figuring out who to make responsible for each step.
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06:06What is involved in doing the automation to build content to drive awarenessThis involves developing a content idea and running it through your pipeline. Essentially, youre exporting it and formatting it for the different social media channels you want to be on.
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08:30How much effort to put into automationAs the underlying creator of the content, you should only be handling what you can do. So, if youre hosting a podcast, you should get assistance with editing and guest coordination to avoid burnout.
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10:04Isolating a pain point and handing it off to somebody elseIts integral to have a team of people that can help to support your vision. So, its about identifying the areas in which you need help and hiring professionals to take care of those tasks.
Quotes
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"People that are just starting in video sometimes have a tough time figuring out how to start a video and how to get out of it. The get out of it is a call to action…what you're going to tell us." -Bear Wade, CEO, Unify Creative Agency
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"The editors that I hired were better than me. Not only was my product not being all done by me, but it also was better than anything I could do by myself… for everything on my plate." -Bear Wade, CEO, Unify Creative Agency
- Part 1 Automating awareness with digital, web & print media — Bear Wade // Unify Creative Agency
- Part 25 steps to unify your marketing — Bear Wade // Unify Creative Agency
Up Next:
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Part 1Automating awareness with digital, web & print media — Bear Wade // Unify Creative Agency
Bear Wade, CEO and Marketing Consultant at Unify Creative Agency, talks about automating awareness. Whether it’s video, print, or some other form of content, when you're trying to scale awareness, you have to figure out the steps to include in your content assembly line. Especially in the case of automating awareness, you must identify your pain points and find other people to help you with the process. Today, Bear discusses automating awareness by using digital, web, and print media.
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Part 25 steps to unify your marketing — Bear Wade // Unify Creative Agency
Bear Wade, CEO and Marketing Consultant at Unify Creative Agency, talks about automating awareness. In order to solidify your brand in the minds of your customers and prospects, your marketing and branding must be consistent. However, what cannot be ignored is the necessity of adapting your marketing efforts to different marketing channels while maintaining that brand consistency. Today, Bear discusses five ways to unify your marketing.
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