Marketing Strategies from Hawke Media — Erik Huberman // Hawke Media
- B2B
- Brand, Affiliate Marketing, Content Marketing, CRM, Direct Mail, Email Marketing, Event Marketing, Data & Analytics, Influencer Marketing, Marketing Operations, Community
- Marketing Agency
- Entrepreneurship, Performance Marketing
- Part 1The Hawke Method of Marketing — Erik Huberman // Hawke Media
- Part 2 Marketing Strategies from Hawke Media — Erik Huberman // Hawke Media
Show Notes
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02:01Hawke AI and the automation of marketing strategyHawke media wanted to build a tool to monitor your marketing in real-time and say whats working. Hawke AI will take the workload off marketing leads and provide CEOs with quick insights into what's working in their marketing systems.
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04:35How Hawke Media has sourced data for its AIHawke Media has eight and a half years' worth of marketing data on about 12,000 brands. And, theyve tested this data by looking at publicly traded companies, comparing the data and theyve seen very high correlations.
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05:29Ideal users of Hawke AIThe main targets of Hawke AI are business owners, entrepreneurs, CEOs, and heads of marketing. Instead of trying to figure out what to spend your time on, Hawke AI will show you exactly what to do.
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07:43The need for scalable marketing channelsWhile influencer marketing can give an online business a push, theres also the need for scalable marketing channels. Scalable marketing channels include email marketing, SMS, affiliate marketing, Google, Facebook, TikTok, etc.
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09:10Getting the data to accurately benchmark performance marketing against competitorsIn terms of ad spend, when youre at the point where youre spending at least 5,000 a month, per channel, then you'll have enough data to benchmark performance against competitors.
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09:55The longEssentially, its about getting the technology to the point where it can start making the fixes to your marketing. And, by extension, marketers can be used for their creativity and innovation versus clicking buttons.
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11:19Hawke Medias plans for the futureIn their own eyes, Hawke Media has already become the best early-stage MarTech investor in a lot of ways. So, the intention is to continue bringing accessibility to great marketing and to become the go-to source for marketing assistance.
Quotes
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"If your Facebook ads have declined 5%, but everyone else is down 30%, you're actually doing well. That also means don't spend your time on fixing Facebook. Find other ways to compliment that." -Erik Huberman, CEO, Hawke Media
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"Hawke Media's managed marketing for over 4,000 brands and we've gained data on 12,000. These are companies we know intimately and we've been able to clean the data, anonymize it, and create data around it." -Erik Huberman, CEO, Hawke Media
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"We have thousands of companies' marketing data, and we've tested this in terms of, is it indicative of the market? Looking at publicly traded companies compared to our data, the correlations are very high." -Erik Huberman, CEO, Hawke Media
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"You need that baseline, tried and true, scalable part of marketing. Because, if all you're doing is throwing at flyers that are hopefully going to be anomalies, you're nine times out of 10 going to fail." -Erik Huberman, CEO, Hawke Media
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"We went from a 5 million fund to a 50 million fund and we'll probably stay there. Our goal is to be the best early-stage MarTech investor." -Erik Huberman, CEO, Hawke Media
- Part 1The Hawke Method of Marketing — Erik Huberman // Hawke Media
- Part 2 Marketing Strategies from Hawke Media — Erik Huberman // Hawke Media
Up Next:
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Part 1The Hawke Method of Marketing — Erik Huberman // Hawke Media
Erik Huberman, CEO of Hawke Media, discusses the principles of effective marketing. Great marketing doesn’t happen overnight and a lot of it boils down to understanding the principles of modern marketing. In his book, The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar, Erik covers a variety of ways marketers can avoid several marketing pitfalls and ultimately improve their conversions. Today, Erik talks about the Hawke method of marketing.
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Part 2Marketing Strategies from Hawke Media — Erik Huberman // Hawke Media
Erik Huberman, CEO of Hawke Media, discusses the principles of effective marketing. Few investors are bringing the kind of horsepower Hawke Media can to companies that need capital. And, with Hawke AI, Hawke media has plans to further dominate the marketing landscape by decreasing the time marketing leaders have to spend figuring out what works and what doesn’t in their marketing strategies. Today, Erik talks about automating marketing strategy with Hawke AI.
