Building a Data Tool 101 — David Finkelstein // BDEX

Show Notes

• 03:02
  Where to start when building a data tool

  Depending on the use case, the process starts with having access to some form of identity data for your audience. With that data, the identity graph can be used to identify those consumers across other media.
• 08:34
  Data and identity graphs

  Identity graphs allow you to connect the dots between a consumers identity and their email address, IP address, etc. As a result, you understand who the consumer is across all their touchpoints.
• 11:20
  Identity graph challenges

  IP addresses change frequently, so identity graphs have to constantly update. To ensure accuracy, its about identifying which one truly ties back to the consumers household.
• 13:19
  How BDEX figures out who an IP address belongs to

  BDEX can look at an IP address and figure out if its a household IP address. In the case where it isnt a household IP address, there's a set of algorithms that have to be applied to that data.
• 15:54
  Recommendations for building your own data infrastructure

  First, figure out what your intention is for the data. Then it comes down to what resources youll need, where youll be housing the data and how much data volume youll be expecting.
• 19:01
  Leveraging business intelligence for better communication with your audience

  Using all the business intelligence youve built through data collection, that can be used to segment your audience. And that segmentation will enable you to reach the right people with your communication.
• 22:04
  How to build a data tool as a non

  No code services are available for people who want to build a database and an application. Theres also the option of reaching out to your network when the skills arent available in-house.