6 Figure Platforms — Luis & Fonzi Camejo // BIZBROS
- B2B, Personal Brand
- Brand, Content Marketing, Marketing Operations
- Creative Production, Media & Publishing
- Entrepreneurship, Marketing Strategy, Marketing Team
- Part 1Fail proof B2B content — Luis & Fonzi Camejo // BIZBROS
- Part 2 6 Figure Platforms — Luis & Fonzi Camejo // BIZBROS
Show Notes
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02:36How Luis & Fonzi built a sixThey started looking at the opportunities that could come from the guests of the show after theyd been on. From there, they executed on their podcast flow and found their ideal client.
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04:35Ways to approach podcast monetizationIn addition to selling to the audience, opportunities to MC and speak at events came from the relationships that had been built. HubSpot Podcast Network membership brought sponsorship opportunities.
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06:37Communicating about products and services without being overly salesyDuring the interview with the guest, products and services are mentioned. Then, after the interview, the ask is done, off the air, and that is where services can be offered and referrals may come from.
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10:08How to transition from the interview to pitching your products and servicesThis comes down to building rapport and providing them with enough value to be able to confidently make the request. Theyre more likely to accept the offer in those instances.
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16:00Developing a unique way to pitchBased on your capacity and resources, you can develop our own pitch style. So if its a case where your platform is larger than your guests, you can leverage that to gain interest.
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18:23The three ps of differentiationYour product and processes are important, but so is your authenticity. Leveraging your personality and being unafraid to make mistakes helps in establishing rapport with the audience.
Quotes
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"Until about three months ago, when we got accepted into the HubSpot Podcast Network, thats when we started thinking more about, what if we give it a chance for sponsorships? " -Luis & Fonzi Camejo, Founders, BIZBROS
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"We started using the show as a lever to target or have a conversation with that person that we thought it was probably an ideal client." -Luis & Fonzi Camejo, Founders, BIZBROS
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"Our show is very peculiar because we're doing it live. And that is different from what people have experienced. So, that adds a ton of value to that initial relationship." -Luis & Fonzi Camejo, Founders, BIZBROS
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"We've had people on the show that already have a full content team. Well, guess what? They've introduced us to amazing people also as referrals." -Luis & Fonzi Camejo, Founders, BIZBROS
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"When you say, I don't know if this is for you, most people think, but what if it is right? I want to hear. And immediately, they get curious." -Luis & Fonzi Camejo, Founders, BIZBROS
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"70% of the people we bring on say absolutely to our pitch. And you can tell that it's with zero friction. And they actually are excited to jump into that conversation with you." -Luis & Fonzi Camejo, Founders, BIZBROS
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"Continuously give cookies to somebody, then ask for one cookie in return. They wont get mad. We just try to load them with cookies at the beginning of their relationship to then go ask for that." -Luis & Fonzi Camejo, Founders, BIZBROS
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"There's this thing that we call the three ps of differentiation. Its product, processes, and personality." -Luis & Fonzi Camejo, Founders, BIZBROS
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"At the end of the day, the goal is to build an honest and real relationship, regardless of that journey into a business opportunity or not." -Luis & Fonzi Camejo, Founders, BIZBROS
- Part 1Fail proof B2B content — Luis & Fonzi Camejo // BIZBROS
- Part 2 6 Figure Platforms — Luis & Fonzi Camejo // BIZBROS
Up Next:
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Part 1Fail proof B2B content — Luis & Fonzi Camejo // BIZBROS
Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It may seem crazy at first, but there’s merit to prioritizing your message over production value initially. Once you’ve got a clear message that speaks to your target audience, the key to creating content at scale is breaking your content down into multiple formats. Today, Luis and Fonzi talk about fail proof B2B content.
Play Podcast -
Part 26 Figure Platforms — Luis & Fonzi Camejo // BIZBROS
Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It can be awkward to move from simply conducting an interview with someone to offering them your products and services. But, even if they decline your offer, if you’ve laid the right foundation, they’ll be more inclined to mention you to their friends when the need arises. Today, Luis and Fonzi talk about developing six-figure content platforms.
