Inclusive Marketing strategies — Joyann Boyce // Arima & Co
- B2B
- Social Media Marketing, Marketing Operations, Webinars, Event Marketing, Content Marketing, Community
- Marketing Consultancy
- Branding, Market Segmentation, Marketing Strategy, Marketing Team, Artificial Intelligence
- Part 1What is Inclusive Marketing? — Joyann Boyce // Arima & Co
- Part 2 Inclusive Marketing strategies — Joyann Boyce // Arima & Co
Show Notes
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02:40Considerations when creating an inclusive marketing strategyStart with an audit to know what your representation is and how people perceive your brand online. Consider your websites accessibility for persons with disabilities.
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04:37How to figure out diversity and inclusion in your marketingTo gauge the impact of diversity and inclusion efforts, you have to track it. Look through your website and socials for perceptions and feedback on what your digital presence is.
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07:17Targeting in your creative and your marketing effortsUltimately, its about the emotions youre attempting to create. While keeping the story true, start to think about how to make the story touch as many people as possible.
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09:44Maximizing marketing ROI through inclusive marketingTell the same story using different individuals as the lead to extend a campaign's reach. Use influencers from marginalized or underrepresented backgrounds for higher engagement levels.
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12:19Balancing a companys values with marketing product and servicesA companys mission and values should lead their marketing efforts. Sharing the story behind your product will help you connect with the upcoming generation and future proof your business.
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13:54Ensuring inclusion and diversity are part of your ongoing marketing strategiesFirstly, make it everyones responsibility through training. When working with agencies, request diverse influencers and content. Build inclusive copy guides for words that should be avoided.
Quotes
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"For your inclusive marketing strategy, start with an audit. Know where you are, what your representation is, where you stand, and how people perceive your brand online." -Joyann Boyce, Founder, Arima & Co
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"If you can find anyone speaking about your brand in a bad way, unfortunately, that's helpful. It's an honest-ish opinion of how your digital presence is." -Joyann Boyce, Founder, Arima & Co
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"If we start to think, how can we make this touch as many people as possible, but keep the story true, then we get so much more beauty." -Joyann Boyce, Founder, Arima & Co
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"There are so many campaigns out there that tug a string at your heart. And then you notice the people in it. Then you noticed that it was an Asian guy leading." -Joyann Boyce, Founder, Arima & Co
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"If you can tell the same story using different individuals as the lead, you can extend the reach of that one campaign without having to re-shoot it every single time." -Joyann Boyce, Founder, Arima & Co
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"If you were to work with 10 influencers from marginalized backgrounds, you might get a higher ROI than you would working with Kim Kardashian. Those people are trusting because they have a belief." -Joyann Boyce, Founder, Arima & Co
- Part 1What is Inclusive Marketing? — Joyann Boyce // Arima & Co
- Part 2 Inclusive Marketing strategies — Joyann Boyce // Arima & Co
Up Next:
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Part 1What is Inclusive Marketing? — Joyann Boyce // Arima & Co
Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. Brands are paying closer attention to how they portray inclusivity in their messaging to truly reflect the diversity in the audiences they serve. Afterall, younger generations believe companies should address diversity and are only willing to support brands stepping up the inclusion plate with their marketing efforts. Today, Joyann discusses what inclusive marketing actually is.
Play Podcast -
Part 2Inclusive Marketing strategies — Joyann Boyce // Arima & Co
Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. As the TikTok generation grows older and audiences become more diverse, inclusive marketing will need to be part of your marketing arsenal. While it’s easy for us as marketers to default to stereotypes, thinking about how we can get our campaigns to touch as many people as possible, is where the magic really is. Today, Joyann discusses creating inclusive marketing strategies.
