Inc. 5000’s Weirdest Growth Strategies — Johnathan Grzybowski // Penji
- Part 1How to Outsourcing design — Johnathan Grzybowski // Penji
- Part 2 Inc. 5000’s Weirdest Growth Strategies — Johnathan Grzybowski // Penji
Show Notes
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01:43Inc 5000s weirdest growth strategiesWhile Jeff Bezos considered his phallic rocket, Penji was doing the opposite. Some of Penjis weirdest strategies included giving away fruits and creating a robot.
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04:34The purpose of getting weirdAs a business, you dont want to trade respect for attention. If the foundations of your business is strong, you wont need questionable marketing strategies to grow.
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06:22Balancing the gimmicks with the valueSometimes the gimmicks do help. But it depends on the culture of your company. So first, you have to consider how you want to present yourself to the public.
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08:20The use of gimmicks to expand a brandThe effect of using gimmicks has a lot to do with how people see your brand. Companies like Uber and Lyft have effectively used this technique to add more value to their customers.
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09:12Using gimmicks in a B2B versus B2C spaceIts a bit easier for a B2C company to get away with using gimmicks in marketing than a B2B company. But it all comes down to your business goals.
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12:43Interesting growth strategies Penji usedPenjis interesting growth strategy has been decidedly going against the grain. Instead of following whats popular in their niche, Penji makes data backed decisions to drive their ROI.
Quotes
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"I generally believe that businesses and people in general are not as obsessed with the process of actually creating a sustainable business." - Jonathan Grzybowksi, CMO of Penji
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"The 1 thing that we found out very early on is that we will never trade respect for attention..." - Jonathan Grzybowksi, CMO of Penji
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"If you have the fundamentals and the foundation of a strong business, you won't need the disrespectful things, the marketing ploys in order to actually grow the business." - Quote Author
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“If you're making smart decisions backed by data, I think you're going to grow even if it's 1%. ” - Jonathan Grzybowksi, CMO of Penji
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“Staying true to yourself, no matter how weird you may be, and staying true to your company, no matter how weird it may be is what's going to resonate with your potential customers...” - Benjamin Shapiro, Host, MarTech podcast
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“We do the complete opposite of our entire industry. And it's allowed us to grow... I think you have to do whatever it takes to generate profit from the very beginning.” - Jonathan Grzybowksi, CMO of Penji
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“They embrace the sex culture of the 18-25 in the very beginning. And they also are now delivering alcohol. This is a company that is now worth $15 billion.” - Jonathan Grzybowksi, CMO of Penji
- Part 1How to Outsourcing design — Johnathan Grzybowski // Penji
- Part 2 Inc. 5000’s Weirdest Growth Strategies — Johnathan Grzybowski // Penji
Up Next:
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Part 1How to Outsourcing design — Johnathan Grzybowski // Penji
Jonathan Grzybowksi, CMO of Penji explains how design impacts your growth strategies. How do you think about design in your business? While design plays a very important role when it comes to your finished website, it’s definitely not the primary factor. Today, Johnathan discusses how to outsource your design process.
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Part 2Inc. 5000’s Weirdest Growth Strategies — Johnathan Grzybowski // Penji
CMO of Penji, Jonathan Grzybowksi, discusses the role that design plays in your growth strategies. Some companies can get away from using gimmicky marketing but it’s not for everyone. It all boils down to the reputation you want your brand to have. Today, Johnathan talks about Inc 5000’s weirdest growth strategies.
