How to Outsourcing design — Johnathan Grzybowski // Penji

Jonathan Grzybowksi, CMO of Penji explains how design impacts your growth strategies. How do you think about design in your business? While design plays a very important role when it comes to your finished website, it’s definitely not the primary factor. Today, Johnathan discusses how to outsource your design process.
About the speaker

Johnathan Grzybowski

Penji

- Penji

Johnathan is the CMO of Penji

Show Notes

  • 01:37
    About Penji
    Penji is a graphic design company started roughly 5 years ago. You can expert designs at an affordable price in under 48 hours.
  • 02:39
    The purpose of design in a modern organization
    Design isnt everything. Its more important to get the technical parts business working properly first.
  • 04:38
    Using design to make a great product
    The design team works with the UX/UI team. This way, its not just about making it look pretty. Its also using data to make informed design decisions.
  • 09:40
    How to approach a website design project
    Plot as many data points as you can until you find what works for you. Talk to your users, get their feedback, and find out what theyre expecting from you.
  • 12:23
    Resourcing a site migration
    Do as much as you can in-house. But be mindful of your strengths and weaknesses. Whatever you cant do in-house, thats what you should outsource.
  • 15:48
    The role of a web designer versus as illustrator
    An illustrator is someone that does hand drawings, which can make your website unique. While a web designer understands the flow and technicalities behind designing a website.
  • 16:58
    Figuring out what to outsource
    Its your communication style. So figure out if you need your team to be physically available or not. Outsourcing is cheaper than hiring in-house. So budget is also something to consider.

Quotes

  • "Penji's been around for about 4 or 5 -ish years, grew from literally zero people with absolutely no funding to somewhere around 200 plus people within the organization." - Jonathan Grzybowksi, CMO of Penji

  • "Under 1 membership with Penji, you could have an illustrator, a web designer, a social media artist, etc. And you're only paying $500 a month." - Jonathan Grzybowksi, CMO of Penji

  • "As business people, we tend to give a lot of time to the things that are easy to do. And we refrain from actually doing the really hard stuff." - Jonathan Grzybowksi, CMO of Penji

  • “I think there's a huge need for a tactician, a UX/UI individual in order to make strategic decisions for any business...” - Jonathan Grzybowksi, CMO of Penji

  • “Whether it's a UX/UI decision or an experience decision, we have to have a substantial amount of data to make sure were creating the most informed decision.” - Jonathan Grzybowksi, CMO of Penji

  • “From the marketing standpoint, the branding aspect, the messaging aspect data is literally the most important aspect.” - Jonathan Grzybowksi, CMO of Penji

  • “What is bad is if you design the website because it's pretty, just because you want it to be pretty and not functional.” - Jonathan Grzybowksi, CMO of Penji

  • “Plot as many data points as you possibly can, even if they're wrong. Throw as much as you possibly can on a wall, hopefully you'll have one thing that sticks.” - Jonathan Grzybowksi, CMO of Penji

  • “Even though your website doesn't exist, that doesn't mean you don't have data.” - Benjamin Shapiro, Host of MarTech podcast

  • “I would say do as much heavy lifting as you possibly can, until you cant. Once you can't then outsource.” - Jonathan Grzybowksi, CMO of Penji

  • “I think a very simple graphic that is on your website, that is 100% custom, can go a long way to make sure that your website is unique.” - Jonathan Grzybowksi, CMO of Penji

  • “A web designer is somebody who can create a web design. They can create a flow. They understand the large vision of what a web design could be.” - Jonathan Grzybowksi, CMO of Penji

  • “If you are the type of person that is organized, then I would say you are a perfect candidate to outsource any type of business necessities...” - Jonathan Grzybowksi, CMO of Penji

  • “If you're unorganized, you probably won't survive at outsourcing.” - Jonathan Grzybowksi, CMO of Penji

  • “If you don't have the $60,000 a year to spend on a graphic designer, there's options like Penji and freelance services that would be a great fit for you.” - Jonathan Grzybowksi, CMO of Penji

About the speaker

Johnathan Grzybowski

Penji

- Penji

Johnathan is the CMO of Penji

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