How To Become A Category King — Araks Nalbandyan // 10Web

We’ve come to the final part conversation about technology shifts in the marketing landscape with Araks Nalbandyan, Director of Marketing at 10Web. So far this week, Araks and I have discussed how AI is revolutionizing digital marketing and yesterday, we talked about some modern SAS marketing strategies. Today, we're going to wrap up the conversation about how to become a category king or queen.
About the speaker

Araks Nalbandyan

10Web

 - 10Web

Arak is the director of digital marketing at 10Web.

Show Notes

Quotes

  • “ I think as categories tend to mature, we start to see clear winners, and very rarely do we see a mature category with lots and lots of competition.” - Benjamin

  • “When you talk about category domination, it's a very nuanced topic. “- Benjamin

  • “You can always be the category king or queen If you're differentiating yourself and carving out a specific niche within a category like 10 web has done. “ - Benjamin

About the speaker

Araks Nalbandyan

10Web

 - 10Web

Arak is the director of digital marketing at 10Web.

Up Next: