Understanding Journey Analytics — Steven Kiger // Rocket Labs

Quotes

• “At the core of journey analytics is tracking a user from the very first touchpoint to their last touchpoint.” - Steven “Where we feel like there’s a huge advantage to looking at an emotional side of the purchase, that is where we can really get a lot of good insight and make better decisions on how to properly communicate to the customer.” - Steven “You need to make sure that your data is clean and correct, that your qualitative data is talking to your quantitative data.” - Steven “Ultimately our goal is to completely build out a fully customized journey analytics that actually tells you on-demand how people are feeling, thinking and where those drop points are off.” - Steven “Don’t just look at data from Google Analytics and make a decision based on when they exit off a page, get emotional triggers and qualitative data from your customers and you will get a lot of good information by also looking at qualitative versus just the quantitative.” - Steven “As much as we marketers love systems, integration and funneling data from one place to the other, without a perfect system, it’s our job as the marketer to be that system, to take in and interpret all of that data from the multiple different systems and figure out where the breakdowns are happening.” - Ben  “The most important thing you can do as a marketer once you have looked at all the data and made a decision is to make sure to tell everyone in the organization. Tear down those data silos, allow everyone to see that data because that is going to be the most cohesive way to make sure your costumers are not confused.”  - Steven“Currently we have two products, one is in the marketplace that is called Pulsemotiv, it is a customer conversational audio guidance tool and the second one is still in beta.” - Steven