How to manage digital transformation — Steven Kiger // Rocket Labs

Quotes

• “A large company will have a different mindset of what a digital transformation is versus a startup. From a large perspective, the goal of digital transformation is relevancy in a very rapid pace environment.” - Steven “Another digital transformation initiative is because of too much data and the data is unstructured and not clean so they gather and scrub the data put it into a platform and ultimately democratizing it.” - Steven “What we do is we come in and have a one to three-month engagement with the ultimate goal of having a business impact analysis. (BIA) and present what we found using the 3Ps analysis, i.e. people, process and platform.” - Steven “A lot of what we do for smaller, younger companies is help gather the data, how to ask the right questions from a qualitative perspective if they are asking the right question at the right time in the customer journey and then we analyze the data and closing the loop.” - Steven “Digital transformation is no longer just taking the company from offline to online. It is also looking at the data, strategizing based on what you come up with and ultimately coming up with a game plan to make changes.” - Steven “As you start to execute on your strategy, you also need to ask how do you sustain momentum. It’s making sure everyone understands what you’re doing and they are buying into that idea. Ultimately, you’ll have better success if you are communicating that correctly to the entire organization.” - Steven“No tool is a silver bullet. You cannot just implement some new, fancy qualitative or quantitative software and it’s going to solve all your problems. For us, it starts with StoryVesting, which is our methodology.” - Steven “The core of what StoryVesting is, imagine two Concentrix circles and on the left, you have the business side, the brand experience side and on the right, you have the employee experience side. At the very core of those two Concentrix circles is where the business story is, the foundational ‘why’ of why the business started.” - Steven “You have two or three sides of consumer psychology. First one you have is the emotional trigger, then the logical side and then go back to the emotional side. The better you can get these two aligned,  the better and more success you will have as a business.” - Steven“Digital transformation seems to me as much as it is about the flow of data, it is about change management and being able to understand what is happening within your organization.” - Ben