Facebook community launch & scale playbook — Christina Jandali // Deliver Your Genius

Quotes

• “Creating a community name should be a reflection of who your ideal clients are or who they want to become so they have a sense of belonging. You want to make sure that when your community name shows up, they immediately get if it’s for them or not.” - Christina“One thing to keep in mind is that your Facebook group and community does not need to be the same as your brand. It might seem counter-intuitive but it actually limits your opportunity to have organic growth.” - Christina“You want to make sure that you are filtering through and getting the right people in the group because what kills engagement in groups as well, is having a whole bunch of people coming in just for the sake of growth versus the ideal people.” - Christina  “There are two primary metrics which are really the metrics to drive organic growth, that is, engagement and subscribers.” - Ben “The third type of traffic is joint venture traffic. It’s the opportunity to bring in guest experts, do cross-interviews, and cross-sharing with other people that are serving your ideal audience.” - Christina “You need to be clear on what your monetization strategy is, where you need to lead people and making sure that what you’re creating inside of the group is leading people towards that monetization strategy.” - Christina