Product Spotlight: CallRail — Call Tracking For Data-Driven Marketers
Welcome to the first Product Spotlight Episode on the MarTech podcast. In this episode, we get a guided tour of a tool that over 100,000 agencies and brands use to better understand and evaluate the marketing campaigns that make their business phones ring. CallRail is a self-service SaaS platform that tracks phone calls to provide campaign attribution and performance insights, including their call scoring system that uses machine learning to analyze every call their customers take to help them understand where they're coming from and which leads are the good ones. Joining us today for our product spotlight is one of the sponsors of our show, Mark Sullivan, Director of Demand Generation and Marketing Operations at CallRail.
About the speaker
Mark Sullivan
CallRail
- Part 1 Product Spotlight: CallRail — Call Tracking For Data-Driven Marketers
Show Notes
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What Is CallRail? (02:34)We serve over 100,000 businesses, primarily in the US and Canada. We arm them with the data they need to understand whats making their phone ring. We have built a software thats really easy to use and it starts at $30 a month. It has a self serve intuitive interface that really takes the complexity out of call attribution and helps people understand what makes their businesses phone ring right down to the keyword level. Also what content people are visiting on their website prior to making that phone call.
- Part 1 Product Spotlight: CallRail — Call Tracking For Data-Driven Marketers
Up Next:
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Part 1Product Spotlight: CallRail — Call Tracking For Data-Driven Marketers
Welcome to the first Product Spotlight Episode on the MarTech podcast. In this episode, we get a guided tour of a tool that over 100,000 agencies and brands use to better understand and evaluate the marketing campaigns that make their business phones ring. CallRail is a self-service SaaS platform that tracks phone calls to provide campaign attribution and performance insights, including their call scoring system that uses machine learning to analyze every call their customers take to help them understand where they're coming from and which leads are the good ones. Joining us today for our product spotlight is one of the sponsors of our show, Mark Sullivan, Director of Demand Generation and Marketing Operations at CallRail.
