Effective B2B Marketing Channels, Segments, & Strategies — (Part 1) Doug Bell // Searchmetrics
- B2B
- Based on the provided context, the podcast episode can be classified as "SEO".
- Marketing Consultancy
- Market Segmentation
Doug Bell
Searchmetrics
- Part 1 Effective B2B Marketing Channels, Segments, & Strategies — (Part 1) Doug Bell // Searchmetrics
- Part 2Effective B2B Marketing Channels, Segments, & Strategies — (Part 2) Doug Bell // Searchmetrics
Show Notes
-
02:08The story behind Searchmetrics and Dougs role04:37 - Dougs career path
Quotes
-
“Search engine optimization is art meets science. At Searchmetrics we provide the data, useful tools to leverage that data but also expert services all combined together.” - Doug
-
“We were founded 10 years ago as an agency that specialized in helping large companies deal with SEO challenges. I am responsible for our global marketing strategy.” - Doug
-
“We morphed into an enterprise software company over time.” - Doug
-
“I have a non-traditional path to marketing leadership and the B2B space.” - Doug
-
“The first 14 years of my career were spent in finance.” - Doug
-
“As marketers, we should be able to do both creative and analytical well.” - Doug
-
“How people feel about a company really can't influence the numbers.” - Doug
-
“My content is topical. It needs to rank right away because I drive advertising revenue based on the amount of volume I can get for that one piece of content.” - Doug
-
“We as a company, dont see the boundaries ending with SEO or content. We focus on helping marketers perform better in competitive online space.” - Doug
-
“Nearly 62 percent of content online never gets read because it is never found online.” - Doug
- Part 1 Effective B2B Marketing Channels, Segments, & Strategies — (Part 1) Doug Bell // Searchmetrics
- Part 2Effective B2B Marketing Channels, Segments, & Strategies — (Part 2) Doug Bell // Searchmetrics
Up Next:
-
Part 1Effective B2B Marketing Channels, Segments, & Strategies — (Part 1) Doug Bell // Searchmetrics
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer
-
Part 2Effective B2B Marketing Channels, Segments, & Strategies — (Part 2) Doug Bell // Searchmetrics
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business.
Play Podcast
