Practical Applications of Marketing Automation — Magnus Unemyr

Show Notes

• Benjamin: Welcome back to the MarTech Podcast. This podcast is sponsored by Searchmetrics. Searchmetrics sets the standard for innovation in the content and search engine optimization industry. They support businesses who care about understanding both how to use content as a marketing channel and how to improve their organic ranking in Google. If you're an enterprise level marketer, the Searchmetrics suite of software and services will help you optimize your existing content, help you understand what topics you need to cover next, and how to ensure that your writers produced effective posts. There's billions of google searches happening every day in Searchmetrics. Gets your stories to the top. Okay.
  Benjamin: Today we're going to talk about a topic that is likely the present and future of digital marketing automation. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Outside of being an author and speaker, Magnus is a former Internet of Things software developer, turned Internet marketer and marketing automation consultant who supports his client was inbound content marketing, sales funnels and marketing tool automation. In this episode, Magnus is going to give us an overview of marketing automation, some of its best practices and the tools being used to drive efficiency and growth. Here is the first part of our interview with Magnus Unemyr, the author of Data Driven Marketing with Artificial Intelligence. Magnus, it's wonderful to have you on the MarTech podcast. Thanks for joining us.