How to save $36K of your digital advertising budget — Sergey Shchelkov // Epom
Sergey Shchelkov
Epom
- Part 1 How to save $36K of your digital advertising budget — Sergey Shchelkov // Epom
- Part 2Why brands build demand-side advertising platforms — Sergey Shchelkov // Epom
Show Notes
Quotes
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“Epom is a technology company and we have two products to promote, white-label ad server and a white DSP. DSP is used for buying programmatic media whereas ad server is used towards traditional media.” -Sergey “Not everybody is able to work on a programmatic basis as of now, even though it’s the future. I think there a lot of businesses that rely on good ‘ol javascript, direct deals, and fixed deals with their publishers and for that, they would need an ad server because not all publishers are able to employ SSPs and so they’re trafficked on a private deal basis.” -Sergey “The DSP allows you to buy media and it is real-time bidding. The ad server is morestreamlined where you have more control over what should be shown, when, where and what is the priority of the ads that you show.” -Sergey “Streamlined is the better answer because you can prioritize the ads you wanted to show inside the ad server and they would be all tied to the same ad tag that is placed on the publisher’s websites. The ad server is a more direct approach.” -Sergey“So essentially what you are saying an ad server is, is the ability for an advertiser to give a piece of code directly to a publisher and be able to control what media is being shown for their advertisements and a replacement for the people that are doing programmatic advertising that is handled by the platform.” -Ben “In the end, it all comes down to leveraging the optimization and the data that you have.” -Sergey “One of the businesses that came in small was spending a lot of time in their manual optimization and having to rely on excel sheets that contain the performance. What it allows to do is see all of theanalytics in the same place and do adjustments on the go which allow them to save a lot of money on working hours and allow them to focus bringing on new businesses on board.” -Sergey“We have startups coming to us who really don’t know a thing about addressing business. We walk our clients step-by-step for all the features of the platform and we support them along all the way until they go into a billion worth dollar company.” -Sergey “It suits everybody. It is just a question of what your business should look like.” -Sergey
- Part 1 How to save $36K of your digital advertising budget — Sergey Shchelkov // Epom
- Part 2Why brands build demand-side advertising platforms — Sergey Shchelkov // Epom
Up Next:
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Part 1How to save $36K of your digital advertising budget — Sergey Shchelkov // Epom
Today we're going to discuss how and why you should reconsider how you think about ad networks. Joining us is Sergey Schelkov, a Sales Executive at Epom, which is a cost effective ad serving platform and ad management solution. In part 1 of our conversation, we are going to discuss how you can save up to $36,000 on your digital advertising budget.
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Part 2Why brands build demand-side advertising platforms — Sergey Shchelkov // Epom
Today we're going to discuss how and why you should reconsider how you think about ad networks. Joining us is Sergey Schelkov, a Sales Executive at Epom, which is a cost effective ad serving platform and ad management solution. In part 2 of our conversation, we're going to talk a little bit about why some brands are building their own demand side advertising platforms.
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