Scott Morris | Sprout Social
Are AI-generated influencers a trend or trash?
B2C
Social Media Marketing
Marketing Consultancy
Social Media Marketing, Influencer Marketing, Artificial Intelligence
Social media marketing faces a growing disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research on how consumer relationships are evolving differently than what platforms intend. He explores the controversial rise of AI-generated influencers, revealing split consumer sentiment while highlighting how younger generations show greater openness to artificial brand ambassadors. Morris…
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