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Jacob Ross | PebblePost
Why Engaging Customers At Home Matters — Jacob Ross // PebblePost
B2B
Direct Mail, Programmatic Advertising
Advertising Platform, Marketing Analytics
Performance Marketing, Marketing Strategy
Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Nowadays, the home has become a fortress of consumer activity where people make significant purchasing decisions. Direct mail is making a resurgence as it allows brands to reach customers with relevance and respect, enabling consumers to consider products…
Play PodcastJacob Ross | PebblePost
The Rise of “Offline” Digital Channels — Jacob Ross // PebblePost
B2B
Direct Mail, Programmatic Advertising
Advertising Platform, Marketing Analytics
Performance Marketing, Marketing Strategy
Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Marketers are facing immense pressure to deliver results and are looking for new ways to evaluate and measure their marketing. The reality is that cookies are going away, but privacy regulations aren't, so brands need fresh ways to…
Play PodcastAbout Topic: Performance Marketing, Marketing Strategy
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