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Chris Voce | G2
Tips for B2B software marketers — Chris Voce // G2
Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buyers today are more self-reliant than ever before and prefer not to engage with sales until the final stages of the funnel. Marketers must adapt by delivering precisely what customers want, providing detailed information…
Play PodcastChris Voce | G2
5 factors shaping B2B software buying — Chris Voce // G2
Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buying has undergone transformative changes, influencing the way businesses approach technology investments. Understanding the factors driving these changes is essential for marketers seeking success in this competitive environment. Today, Chris discusses the five factors…
Play PodcastJuan Mendoza | The MarTech Weekly
Beware of the Grifterverse — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. The rise of online platforms and the accessibility they offer has brought about a significant increase in online fraud and the emergence of what can be termed the "grifterverse." The pervasive nature of online fraud poses a significant challenge for…
Play PodcastChris Nawrocki | Heur
Optimizing PPC is not how you grow — Chris Nawrocki // Heur
Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. PPC ads can generate immediate visibility and traffic to your website or landing page. However, to achieve sustainable growth, it's important to adopt a comprehensive marketing strategy that incorporates multiple channels and tactics. Today, Chris discusses…
Play PodcastAustin Hankwitz & Jannese Torres | Intuit Quickbooks
Marketing your small business — Mind the Business // Quickbooks
Austin Hankwitz and Jannese Torres, hosts of the Mind the Business podcast, share their thoughts on marketing your small business. Recording your journey, even mundane moments like fulfilling orders from your basement may not seem like a big deal at the time. However, capturing and sharing these moments as part of your brand's story can…
Play PodcastBrian Kotlyar | Hightouch
Why you can buy every marketing tool imaginable — Brian Kotlyar // Hightouch
Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. As businesses mature, their needs become more complex, and the value of data collection and accessibility increases. Eventually, businesses need to access and manipulate their data beyond what existing tools offer, and this is where having…
Play PodcastJordan Mederich | DropFunnels
The Perfect Offer Formula — Jordan Mederich // DropFunnels
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. In the game of business, you know you have a great offer when you feel almost foolish for pricing it so low. Meanwhile, your potential customers are thinking they'd be crazy not to take advantage of it. Today, Jordan discusses the perfect offer formula.
Play PodcastAmrita Mathur | Superside
Unlocking Design for Performance Marketers — Amrita Mathur // Superside
Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. Even after prospects have spoken to your sales team and seen a demo, they might still be wondering how you differ from your competitors. However, good creative can help prospects quickly understand how your brand compares to a…
Play PodcastAmrita Mathur | Superside
Marketing Led Growth Playbook — Amrita Mathur // Superside
Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. In the B2B tech and SaaS world, it is uncommon for marketing to have a seat in the decision-making process from day one. Superside challenged the status quo and prioritized marketing from their startup days which resulted in…
Play PodcastDimitris Maniatis | Upstream
Advantages of cookieless Mobile Marketing — Dimitris Maniatis // Upstream
Dimitris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel for reaching customers and first-party data collection. The intimate and always-on nature of mobile devices makes them a powerful tool for marketers looking to communicate with and…
Play PodcastAbout Topic: Marketing Strategy
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