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Oren Greenberg | Kurve.io
How To Use Personalized Video In B2B SaaS Outreach
In this third and final episode with Oren, we discussed how building your brand and direct and people coming to you directly is the primary growth channel for the Martech industry. We also discussed the referral growth and its correlation with organic traffic and why referral is an interesting channel in terms of predicting growth.
Play PodcastOren Greenberg | Kurve.io
Best Practices For Fast Marketing Innovation
In our second episode with Oren, we discussed who are the 800-pound gorillas in the martech room, how much overall traffic they cover and how the remaining 2% compete for the end traffic of their domains. We also talked about the fragmentation in the martech industry and how categorizing it poses a difficult challenge.
Play PodcastOren Greenberg | Kurve.io
How to Test & Validate the Right Channels
In this first episode with Oren, we talk about traffic in the most reductionist sense and how it can help build scalable and predictable growth engines for different businesses. We also talked about analyzing traffic on a category level and how these categories are growing and shrinking intuitively.
Play PodcastJordan West | Little & Lively + Mindful Marketing
Building, launching and monetizing VIP groups
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a…
Play PodcastJordan West | Little & Lively + Mindful Marketing
Driving 250k revenue in 24 hours without using Facebook ads or discounts
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a…
Play PodcastJordan West | Little & Lively + Mindful Marketing
The psychology behind gated launches
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a…
Play PodcastDaniel Frohnen | Sendoso
Driving Attendance to Virtual Events
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 3 of our conversation, we discuss driving attendance to virtual events.
Play PodcastDaniel Frohnen | Sendoso
Account Based Everything (ABX)
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 1 of our conversation, we discuss account based everything.
Play PodcastDaniel Frohnen | Sendoso
Achieving Growth During a Downturn Economy
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 2 of our conversation, we discuss achieving growth during a downturn economy
Play PodcastMark Donnigan | Growth Stage Marketing
Engineering’s role in a marketing go-to-market plan
Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 2 of our conversation, we discuss engineering's role in a marketing go-to-market plan.
Play PodcastAbout Topic: Marketing Strategy
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