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Benjamin Shapiro & Todd Hines | benjshap LLC
Migrating Your MarTech Stack — Benjamin Shapiro & Todd Hines // MarTech Podcast
In this third episode, Ben and Todd talked about some of the processes we had to go through for the migration of our site from Squarespace to WordPress and then back again, the reasons behind we made the decision to move from one content management platform to another. We also discussed the benefits of automation…
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Growth Hacking Growth — Benjamin Shapiro & Todd Hines // MarTech Podcast
For this episode, Ben and Todd talked about how our team’s initial reactions with the pandemic shockwave, getting incremental growths from our app store optimization campaign and realizing we’ve hit the ceiling. They’ve also discussed MarTech’s biggest learning experience so far, our very own, content syndication scoring.
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Dealing with Unforseeable Issues — Benjamin Shapiro & Todd Hines // MarTech Podcast
Ben speaks to Todd, MarTech’s Head of Content Production, and talked about dealing with their own personal struggles before the pandemic lockdown, the multi-layered pressures of dealing with a new world order, and the importance of having a clear order of process that helped MarTech’s content management production stay afloat.
Play PodcastJon Miller | Demandbase
Digital vs the human of ABM — Jon Miller // Demandbase
In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM…
Play PodcastJon Miller | Demandbase
Marketing’s role in shaping overall corporate strategy — Jon Miller // Demandbase
In part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it’s important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the…
Play PodcastEric Jan C. van Putten | Dynamicweb
Diffusion of Digital Experience Platforms — Eric Jan C. van Putten // Dynamicweb
For our final installment with Eric Jan, we talked about what DXP is and how it can be used to bolster business performance and who are the most recognized DXP companies. We also discussed how choosing a platform isn’t just a question about the feature sets, and the level of complexity and costs involved in…
Play PodcastEric Jan C. van Putten | Dynamicweb
Platform vs Best of Breed integration — Eric Jan C. van Putten // Dynamicweb
In our second episode with Eric Jan, we have discussed choosing between the right platform for your e-commerce or multiple point solutions. We also dissect outgrowing Shopify-esque platforms if you’re a B2B or B2C company, decision-making criteria in choosing what is well-suited for your business and its cost-efficiency.
Play PodcastEric Jan C. van Putten | Dynamicweb
Acceptance of Ecommerce as the norm
In our first episode with Eric Jan, we discussed how dominant is e-commerce right now after the outbreak, where e-commerce brands are starting to pivot their efforts, the new norms forming around e-commerce space, and why the e-commerce set up is not always a silver bullet for a company’s continued existence.
Play PodcastKurt Kaufer & Steve Shanks | Ad Results Media
How to evaluate podcast ad performance. — Kurt Kaufer & Steve Shanks // Ad Results Media
We're back with Kurt Kaufer & Steve Shanks from Ad Results Media, to finish our conversation about the podcast advertising landscape. Yesterday we talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics, and new technology developments in terms of tracking measurement. Today we discuss how to…
Play PodcastKurt Kaufer & Steve Shanks | Ad Results Media
The current state of buying podcast advertising
In this first episode with Ad Results Media, we are able to speak with a “PodFather” of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics and its trajectory over the last 18 months. We also discussed…
Play PodcastAbout Topic: Marketing Strategy
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