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Rand Fishkin | SparkToro
Leveraging influence as a marketer — Rand Fishkin // SparkToro
We’ve come to the final installment of our Marketing Superstar Week with Rand Fishkin, Founder and CEO of SparkToro. So far this week, Rand and I have talked about his tips for building a startup that matches the goals of the founder, how to learn from your customers how to build a product led marketing…
Play PodcastRand Fishkin | SparkToro
Rand’s #1 tip: Emails > Everything — Rand Fishkin // SparkToro
This is our 4th installment of Marketing Superstar Week with Rand Fishkin of SparkToro. So far this week, Rand and I have talked about his tips for building a startup that matches the founders goals. We talked a little bit about learning from your customers and developing your market. Yesterday, we talked about building a…
Play PodcastRand Fishkin | SparkToro
Product-led marketing tips from the Founder of Sparktoro — Rand Fishkin // SparkToro
Welcome to our 3rd installment of Marketing Superstar Week. So far this week, Rand and I have talked about his lessons for building a startup that fits the founder. Yesterday, we talked about how to learn from your customers to market your business. Today, we're going to continue the conversation, talking about product lead marketing…
Play PodcastRand Fishkin | SparkToro
Learning from your customers & market — Rand Fishkin // SparkToro
Today’s the 2nd installment of our Marketing Superstar Week with Rand Fishkin of Sparktoro. So far this week, Rand and I have talked about his tips for building a startup, including a little bit about market capitalization and trying to build the business that's right for you as the founder. Today we're going to talk…
Play PodcastRand Fishkin | SparkToro
Startup building from the author of Lost & Founder
Welcome to Marketing Superstar Week on the Martech Podcast. Every day this week, we're going to talk to one of the most well-recognized marketers in the world. Joining us today is Rand Fishkin, Co-founder and CEO of SparkToro, which helps entrepreneurs, marketers and product folks of all stripes uncover the publications and people that influence…
Play PodcastEd Nevraumont | Marketing BS
Why real fidelity matters for marketers — Ed Nevraumont // Marketing BS
In our third episode, Ed talks about why fidelity matters, why attention is the currency that we are actually trying to buy with our marketing efforts, and re-evaluating the marketing once the world opens up. Ed also discussed how people pay attention in real life more than they do digitally and that’s why we as…
Play PodcastEd Nevraumont | Marketing BS
Why marketing to employees matters — Ed Nevraumont // Marketing BS
In this second episode, Ed talks about employee advocacy and employees as a marketing channel, having employees to do a sales function for recruiting more employees rather than marketing one. Ed also discussed how it hasn’t been a high priority for organization before but now, since we are becoming a more tech-driven society, it cannot…
Play PodcastEd Nevraumont | Marketing BS
Defining marketing the 3rd way — Ed Nevraumont // Marketing BS
In this first episode, Ed talked about the third way of marketing, the idea of bundling, how performance marketing took over when the internet was the hottest thing, and the problem of it having a short-term feedback cycle.
Play PodcastItay Paz | Morning Dough
Newsletter monetization paths — Itay Paz // Morning Dough
In this episode, Itay discussed ways to think about newsletter monetization, which path to monetization is the best strategy for small publications, and those with high value but low subscribers. Itay also discussed how you can always use the resources you already have first.
Play PodcastItay Paz | Morning Dough
Generating SEO traffic from newsletters — Itay Paz // Morning Dough
For the last episode, Itay discussed the analytics and KPIs to use for analyzing SEO with your newsletters, how it’s all about tweaking and testing, the importance of click rates, opt-in rates, and email deliverability in measuring your KPI.
Play PodcastAbout Topic: Marketing Strategy
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