Val Riley | Unbounce
The CRM Moneyball Moment
B2B
Marketing Consultant, Marketing Analytics
Marketing Strategy, Big Data, Sales Enablement, Data-driven products
Val Riley, VP of Marketing and Strategy at Unbounce, delves into the concept of CRM "Moneyball moments," where overlooked data can drive significant business wins. She shares practical insights on effectively utilizing custom fields and automation to unlock potential within CRM systems. Discover how to streamline your sales processes and uncover hidden opportunities from existing…
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