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Jennifer Davis | LEARFIELD
Collegiate sports and consumer brand marketing challenges — Jennifer Davis // LEARFIELD
Ben is joined by CMO at LEARFIELD, Jennifer Davis, to discuss the use of collegiate athletics for marketing success. Whether it’s football or baseball, win or lose, these events are always heavily sponsored. That is understandable as college sports events draw a huge audience. Today, Ben and Jennifer talk about collegiate sports and consumer brand…
Play PodcastMichelle Seiler Tucker | Seiler Tucker Inc.
A marketer’s role in asset valuation — Michelle Seiler Tucker // Seiler Tucker Inc
In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit.
Play PodcastMichelle Seiler Tucker | Seiler Tucker Inc.
How to avoid or resolve IP disputes — Michelle Seiler Tucker // Seiler Tucker Inc
For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how important it is to have lawyer specializing in IP upfront and then asking for different opinions.
Play PodcastMichelle Seiler Tucker | Seiler Tucker Inc.
6 Pillars of IP — Michelle Seiler Tucker // Seiler Tucker Inc.
For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She also talked about the difference of patent and trademark, the valuation of databases, and the common mistake in contracts.
Play PodcastSteve Hartman | Windsor Fashions
Marketing in Retail & Fashion — Steve Hartman // Retail Advisor & Investor
In this episode with Steve, we discussed the key changes that happened in the fashion and retail industry, building a CRM, a marketing mix, and data analytics. We also talked about creating compelling content as part of the innovation piece, managing influencer relationships, and brand loyalty.
Play PodcastChris Savage | Wistia
Driving Organic Growth Through Video Syndication — Chris Savage // Wistia
Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 3 of our conversation, we discuss driving organic growth through…
Play PodcastChris Savage | Wistia
How to Build a Memorable Brand with Binge-Worthy Content — Chris Savage // Wistia
Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 2 of our conversation, we're going to talk about how…
Play PodcastChris Savage | Wistia
Why Brand Affinity Marketing is the Future — Chris Savage // Wistia
Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 1 of our conversation, we are going to discuss why…
Play PodcastCorbett Drummey | Popular Pays
Upgrade Your Content Production Strategy with SaaS — Corbett Drummey // Popular Pays
Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. In part 2 of our conversation,…
Play PodcastCorbett Drummey | Popular Pays
Why content is like oxygen For Brands — Corbett Drummey // Popular Pays
Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. In part 1 of our conversation,…
Play PodcastAbout Topic: Branding
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