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Michelle Seiler Tucker | Seiler Tucker Inc.
A marketer’s role in asset valuation — Michelle Seiler Tucker // Seiler Tucker Inc
In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit.
Play PodcastMichelle Seiler Tucker | Seiler Tucker Inc.
How to avoid or resolve IP disputes — Michelle Seiler Tucker // Seiler Tucker Inc
For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how important it is to have lawyer specializing in IP upfront and then asking for different opinions.
Play PodcastMichelle Seiler Tucker | Seiler Tucker Inc.
6 Pillars of IP — Michelle Seiler Tucker // Seiler Tucker Inc.
For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She also talked about the difference of patent and trademark, the valuation of databases, and the common mistake in contracts.
Play PodcastPetra Zink | impaCCCT, The360talent.Co & Future of Work Campus
Developing your Business through LinkedIn — Petra Zink // impaCCCT
Your network is your net worth.” In this last episode, Petra discusses how to develop business through LinkedIn, ways to get the message out there with the right people, growing an audience with LinkedIn, how you are building your brand with everything you do.
Play PodcastPetra Zink | impaCCCT, The360talent.Co & Future of Work Campus
How to Build a Personally Branded Career — Petra Zink // impaCCCT
In this episode, Petra talks about building a strategy of a modern, personal brand and figuring out your core strengths and your distinct advantage. Ben and Petra also discuss how making a decision to position yourself is not about having a single variable decision and how it is more important to get insights rather than…
Play PodcastSteve Hartman | Windsor Fashions
Marketing in Retail & Fashion
In this episode with Steve, we discussed the key changes that happened in the fashion and retail industry, building a CRM, a marketing mix, and data analytics. We also talked about creating compelling content as part of the innovation piece, managing influencer relationships, and brand loyalty.
Play PodcastJustin Foster + Emily Soccorsy | Root + River
Intrinsic branding — Justin Foster & Emily Soccorsy // Root + River
In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of…
Play PodcastJustin Foster + Emily Soccorsy | Root + River
Humanistic marketing & Brand activism — Justin Foster & Emily Soccorsy // Root + River
In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiation around category design, and the impact of getting the language right first in your brand narrative. We also talked about the process of spiritual enlightenment from a business perspective and its connection…
Play PodcastAlex Chrisman | Alta
Pop Quiz: Branding Patagonia — Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired…
Play PodcastAlex Chrisman | Alta
Converting Brand into Brand Marketing — Alex Chrisman // Alta
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining us is Alex Chrisman, the Founder of Alta, which is a brand and creative strategy consultant that I hired…
Play PodcastAbout Topic: Branding
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