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Jeff Nelder | Employer-Funded Financial Aid Inc.
Purpose-based brand definition & strategy
Jeff Nelder, Chief Purpose Officer at Employer Funded Financial Aid Inc., delves into the significance of purpose-based brand strategy. He explores the essence of aligning a company's mission with its purpose, emphasizing how intentionality and authenticity can forge trust and drive brand success. Jeff provides insights on how stakeholders can benefit from a clearly defined…
Play PodcastJason Barnard | Kalicube
Is Google your business card? — Jason Barnard // Kalicube
Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you’re a new business, your brand will be Googled. Unfortunately, what many organizations don’t understand is that controlling what appears when someone searches for their brand name…
Play PodcastJason Barnard | Kalicube
What is #BrandTech? — Jason Barnard // Kalicube
Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc,…
Play PodcastAbout Topic: Branding, Marketing Strategy
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