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Steven Kiger | Rocket Labs
Understanding Journey Analytics — Steven Kiger // Rocket Labs
Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer at Rocket Labs, which is a progressive digital services company providing innovative solutions in strategy consulting, creative technology, data and operations, grounded in end-to-end customer experience and intelligent operations. In part 2 of…
Play PodcastSteven Kiger | Rocket Labs
How to manage digital transformation — Steven Kiger // Rocket Labs
Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer at Rocket Labs, which is a progressive digital services company providing innovative solutions in strategy consulting, creative technology, data and operations, grounded in end-to-end customer experience and intelligent operations. In part 1 of…
Play PodcastHelen Parker | French/West/Vaughan
How to setup a Programmatic Advertising Campaign — Helene Parker // French/West/Vaughan
Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan, which is one of the nation's leading independent public relations, public affairs advertising, and digital media agencies. In part 2 of our conversation, Helene is…
Play PodcastHelen Parker | French/West/Vaughan
Programmatic vs Manual Ad Buying? — Helene Parker // French/West/Vaughan
Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan, which is one of the nation's leading independent public relations, public affairs advertising, and digital media agencies. In part 1 of our conversation, Helene is…
Play PodcastAmine Bentahar | Advantix Digital
How TikTok stacks up to social media giants — Amine Bentahar // Advantix Digital
Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing full service digital marketing agency with competency in web development, search engine optimization, paid search marketing, social media management and creative production services. In today's episode…
Play PodcastAmine Bentahar | Advantix Digital
The experimental marketing channel playbook — Amine Bentahar // Advantix Digital
Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing full service digital marketing agency with competency in web development, search engine optimization, paid search marketing, social media management and creative production services. In part 1…
Play PodcastChris Dayley | SmartCRO
An expert guide to CRO Tests & Tools — Chris Dayley // SmartCRO
Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the owner of SmartCRO, which is a consultancy that helps customers increase revenue generated from their website through data-driven site designs. In part 2 of our conversation, we're going to talk about…
Play PodcastChris Dayley | SmartCRO
Crafting a value prop that resonates with your traffic — Chris Dayley // SmartCRO
Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the Owner of SmartCRO, which is a consultancy that helps customers increase revenue generated from their website through data-driven site designs. In part 1 of our conversation, we discuss crafting a value…
Play PodcastCindy Brown | ViralGains
Optimizing video ads for maximum value — Cindy Brown // ViralGains
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how…
Play PodcastCindy Brown | ViralGains
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1…
Play PodcastAbout Topic: Agile Marketing
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