LISTEN IN A POD APP
Filters
Helen Parker | French/West/Vaughan
How to setup a Programmatic Advertising Campaign — Helene Parker // French/West/Vaughan
Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan, which is one of the nation's leading independent public relations, public affairs advertising, and digital media agencies. In part 2 of our conversation, Helene is…
Play PodcastHelen Parker | French/West/Vaughan
Programmatic vs Manual Ad Buying?
Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan, which is one of the nation's leading independent public relations, public affairs advertising, and digital media agencies. In part 1 of our conversation, Helene is…
Play PodcastAmine Bentahar | Advantix Digital
How TikTok stacks up to social media giants — Amine Bentahar // Advantix Digital
Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing full service digital marketing agency with competency in web development, search engine optimization, paid search marketing, social media management and creative production services. In today's episode…
Play PodcastAmine Bentahar | Advantix Digital
The experimental marketing channel playbook — Amine Bentahar // Advantix Digital
Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing full service digital marketing agency with competency in web development, search engine optimization, paid search marketing, social media management and creative production services. In part 1…
Play PodcastChris Dayley | SmartCRO
An expert guide to CRO Tests & Tools — Chris Dayley // SmartCRO
Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the owner of SmartCRO, which is a consultancy that helps customers increase revenue generated from their website through data-driven site designs. In part 2 of our conversation, we're going to talk about…
Play PodcastChris Dayley | SmartCRO
Crafting a value prop that resonates with your traffic
Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the Owner of SmartCRO, which is a consultancy that helps customers increase revenue generated from their website through data-driven site designs. In part 1 of our conversation, we discuss crafting a value…
Play PodcastCindy Brown | ViralGains
Optimizing video ads for maximum value — Cindy Brown // ViralGains
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how…
Play PodcastCindy Brown | ViralGains
Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1…
Play PodcastAnthony Coppedge | Agile Marketing Consultant
What impact will the 2020 election have on Social Media & Marketing — Anthony Coppedge // Agile Marketing Consultant
In today's Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant. We address specific challenges in marketing and ask "what impact will the 2020 election have on marketing"? Anthony and I chat about the impact that social media backlash will have on marketers. This is an episode you…
Play PodcastBarry Nolan | Swrve
A Guide to the Appropriate Use of Mobile Notifications — Barry Nolan // Swrve
Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest…
Play PodcastAbout Topic: Agile Marketing
Sponsors of the MarTech Podcast
