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Topic: Agile Marketing, Growth Marketing, Marketing Strategy
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Randy Frisch | Uberflip
Marketing to self-educated buyers — Randy Frisch // Uberflip
Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-educated buyers now conduct independent research before contacting sales reps. Thus, it's crucial for marketing and sales teams to coordinate their content efforts to attract and guide these buyers through the sales funnel. Today,…
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What does personalization actually mean — Randy Frisch // Uberflip
Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to the high levels of personalization provided by platforms such as Netflix, Spotify, and Amazon, consumers now expect a similar level of personalization from B2B and B2C brands. To meet these expectations, companies…
Play PodcastRandy Frisch | Uberflip
Avoiding the go-to-market trap — Randy Frisch // Uberflip
Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consumers today have come to expect personalization when dealing with businesses, but if you don’t have the right content to solve their problems, they’ll move on to the next website. Content marketing’s biggest issue…
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