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Michelle Seiler Tucker | Seiler Tucker Inc.
6 Pillars of IP — Michelle Seiler Tucker // Seiler Tucker Inc.
For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She also talked about the difference of patent and trademark, the valuation of databases, and the common mistake in contracts.
Play PodcastPetra Zink | impaCCCT, The360talent.Co & Future of Work Campus
Developing your Business through LinkedIn — Petra Zink // impaCCCT
Your network is your net worth.” In this last episode, Petra discusses how to develop business through LinkedIn, ways to get the message out there with the right people, growing an audience with LinkedIn, how you are building your brand with everything you do.
Play PodcastPetra Zink | impaCCCT, The360talent.Co & Future of Work Campus
How to Build a Personally Branded Career — Petra Zink // impaCCCT
In this episode, Petra talks about building a strategy of a modern, personal brand and figuring out your core strengths and your distinct advantage. Ben and Petra also discuss how making a decision to position yourself is not about having a single variable decision and how it is more important to get insights rather than…
Play PodcastYoel Israel | Wadi Digital
LinkedIn and other Lead Gen strategies — Yoel Israel // Wadi Digital
In this second episode with Yoel, he talks about the cybersecurity challenges that marketers are facing and what are the basic things they can do about it, how influencer marketing and cybersecurity are connecting to work together through a piece of content instead of the brand via his other company, Scie Influencer.
Play PodcastYoel Israel | Wadi Digital
Cybersecurity & Marketing Integrity — Yoel Israel // Wadi Digital
Yoel Israel from Wadi Digital talks about how LinkedIn is the primary growth channel for B2B tech companies, why remarketing in LinkedIn is unique, and other marketing channels such as YouTube and their barriers to entry.
Play PodcastGowthaman "G'man" Ragothaman | Aqilliz
The perils of personalization in a privacy-first world — Gowthaman “G’man” Ragothaman // Aqilliz
“Personalization is a double-edged sword.” That’s one of the key takeaways in this episode with Gowthaman as we discuss the overlaps in personalization and privacy, finding the right balance of communication in personalizing an outreach, and treading the fine line of privacy and not overstepping the boundaries.
Play PodcastGowthaman "G'man" Ragothaman | Aqilliz
Why data management is more than privacy compliance — Gowthaman “G’man” Ragothaman // Aqilliz
“In the world of GDPR and CCPA complaints, the external data that you use to enrich your profile needs to be as much compliant as your own data set.” This is the gist of the topics we discussed with Gowthaman today. We also discussed the process of first-party validation, the mechanism for recording consent, and…
Play PodcastRuss Stephens | The Association of Professional Builders
Construction Marketing: 5 tips to doubling your growth — Russ Stephens // The Association of Professional Builders
If you’re looking to scale your business, you have to have a system that is accessible. That’s one of the things we talked about in this episode along with the difference in buyer’s process and seller’s process, and the importance of keeping a close eye on your net margin.
Play PodcastRuss Stephens | The Association of Professional Builders,
Social media hacks to expedite growth — Russ Stephens // The Association of Professional Builders
Focus on the bottom of the funnel for your marketing qualified leads, it will help you figure out the best channels. That’s one of the key takeaways in our final episode with Russ. We also talked about the main challenge that builders when going the traditional route of quoting jobs, and tips on driving social…
Play PodcastRuss Stephens | The Association of Professional Builders,
Building Trust & Authority Without Emailing — Russ Stephens // The Association of Professional Builders
Ben and Russ discuss building trust and awareness as the thing that precedes getting the contact information. Utilizing the social media channel is a great way to do that as people don’t necessarily have to give you their email before you get noticed and the algorithm can do the hard work to your advantage.
Play PodcastAbout Marketing Channel: N/A
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