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Kip Knight | CMO Coaches
CMO Week: From Star Trek to being Taco Bell’s CMO — Kip Knight // CMO Coaches
Joining us today for the first installment of CMO week is Kip Knight, Founder of CMO Coaches, which is a team of former CMO's who work with aspiring marketing leaders. In today's episode, we learn about the skills accumulated and the lessons learned from this great marketer throughout the various stops on his career. In…
Play PodcastMark Sullivan | CallRail
Product Spotlight: CallRail — Call Tracking For Data-Driven Marketers
Welcome to the first Product Spotlight Episode on the MarTech podcast. In this episode, we get a guided tour of a tool that over 100,000 agencies and brands use to better understand and evaluate the marketing campaigns that make their business phones ring. CallRail is a self-service SaaS platform that tracks phone calls to provide…
Play PodcastJohn Rougeux | SkyFii
How brick & mortar compete with online brands // John Rougeux — Skyfii
Today we're going to discuss how digital marketing practices are being integrated into brick and mortar retail brands. Joining us is John Rougeux, who is Vice President of Marketing at Skyfii, which is an emerging technology company that provides data analytics and marketing services to physical venues. Prior to working at Skyfii, John founded a…
Play PodcastBen Hebert | Natural Stacks
Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)
Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional products brand that utilizes open source formulas, so consumers know exactly how much of each ingredient that they're putting into their bodies. In our last episode, Ben Walked us through his rationale and prioritization…
Play PodcastBen Hebert | Natural Stacks
Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks)
This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The Natural Stacks brand is available in various e-commerce channels like Amazon and eBay, and in addition to…
Play PodcastErik Huberman | Hawke Media
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) — Erik Huberman // Hawke Media)
Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500. In this episode, Erik is going to…
Play PodcastErik Huberman | Hawke Media
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 2) — Erik Huberman // Hawke Media)
Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his approach to setting expectations, campaign evaluation, and nurturing leads. If you missed that episode, I highly recommend you give it a listen.
Play PodcastAbout Marketing Channel: Marketing Operations
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