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Lloyed Lobo | Boast.AI
Ultimate Guide to Community-Led Growth — Lloyed Lobo // Boast.AI
Lloyed Lobo, co-founder and president of Boast.AI, discusses community driven marketing. One of the best things you can do for your brand is to build a community around it. But not a lot of people know exactly how to foster such relationships. So today, Lloyed talks about his ultimate guide to community-led growth.
Play PodcastEfua Obeng | Howard University
Why marketers need to listen to Black voices — Efua Obeng // Howard University
Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, addresses the inbound 2021 conference. The U.S demographic is changing drastically, but it seems marketers are not updating their strategies to reflect this. How important is diversity in marketing? Today, Efua talks about why marketers need to listen to Black voices.
Play PodcastWill Fraser | SaaSquatch
Growth and Loyalty Loops — Will Fraser // SaaSquatch
“Loyalty is a euphemism for revenue optimization at its core when you break it down.” That’s one of our key takeaways in our final episode with Will for this series. We also discussed how loyalty loops right now have such ability and broad range where you can apply them as a revenue source.
Play PodcastWill Fraser | SaaSquatch
The Use of Positive Reinforcement in Marketing — Will Fraser // SaaSquatch
“The time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.” That’s one of the key takeaways we have in this episode with Will from SaaSquatch. We also discussed what is the ROI for generosity, and using “surprise and delight” moments to…
Play PodcastWill Fraser | SaaSquatch
Scaling and Tracking Word-of-Mouth — Will Fraser // SaaSquatch
“A really well done referral program is actually seen as a feature by your customers.” That’s one key takeaway in this episode with Will from SaaSquatch. We also discussed the tracking and analytics behind marketing referrals and weaving your referral program in the customer journey experience.
Play PodcastJacob Peters | Commsor
How to drive engagement & results from your community — Jacob Peters // Commsor
Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 3 of our conversation, we're going to…
Play PodcastJacob Peters | Commsor
Setting up a community for long term success — Jacob Peters // Commsor
Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 2 of our conversation, we're going to…
Play PodcastJacob Peters | Commsor
The value of owning your community — Jacob Peters // Commsor
Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 1 of our conversation, we're going to…
Play PodcastEtienne de Bruin | 7CTOs
Brainstorming the MarTech community — Etienne de Bruin // 7CTOs
Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7CTOs, which is a community that helps chief technology officers grow into world-class leaders through in-person forums that connect, enlighten, and soundboard technology strategies. In part 2…
Play PodcastEtienne de Bruin | 7CTOs
Building an invite-only community — Etienne de Bruin // 7CTOs
Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7CTOs, which is a community that helps chief technology officers grow into world-class leaders through in-person forums that connect, enlighten, and soundboard technology strategies. In part 1…
Play PodcastAbout Marketing Channel: Community
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