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Dave Steer | Webflow
Which frontier model will win the AI-platform battle?
AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience at GitLab, Cloudflare, and other category-defining companies to discuss navigating the current AI landscape. He argues that context-aware platforms built on top of commodity frontier models will determine competitive advantage, with marketing…
Play PodcastDave Steer | Webflow
New line of responsibility between the marketing and engineering teams
Marketing teams now handle engineering workflows as AI tools blur traditional boundaries. Dave Steer, CMO at Webflow, explains how marketers are gaining developer superpowers while maintaining distinct responsibilities. He outlines how marketing owns vision creation while engineering ensures reliability and infrastructure. The discussion covers how no-code platforms enable marketers to build technical solutions while preserving…
Play PodcastDave Steer | Webflow
The most overhyped AI use case in marketing right now
Content generation is the most overhyped AI use case in marketing. Dave Steer, CMO at Webflow, argues that marketers are focusing too narrowly on AI as a content creation tool rather than exploring its broader strategic potential. He advocates for building agentic AI workflows that orchestrate customer experiences and automate complex marketing processes. Steer emphasizes…
Play PodcastBlue Bowen | G2
G2’s Most Powerful Secret
AI is transforming B2B buyer behavior and competitive intelligence strategies. Blue Bowen, Research Principal at G2, explains how sales leaders can leverage marketplace data to understand win-loss patterns and competitor positioning. He discusses G2's market intelligence offering for competitive analysis, G2AI's product discovery interface, and momentum reports that track surging tools in marketing automation. The…
Play PodcastBlue Bowen | G2
This AI Trend Is A Lie
AI sales forecasting promises to predict deal outcomes but fails to account for unique deal complexities. Blue Bowen, Research Principal at G2, explains why revenue intelligence tools that rely on historical data fall short in enterprise sales environments. He discusses how AI struggles with contextual nuances that make each B2B deal distinct and why current…
Play PodcastBlue Bowen | G2
AI’s Most Unexpected Impact
AI SDRs dominate B2B sales adoption despite mixed reviews. Blue Bowen, Research Principal at G2, reveals surprising findings from their latest AI impact research. The study shows AI sales development representatives lead adoption rates due to pipeline pressure, while AI sales coaching and training tools remain significantly underutilized. Bowen identifies AI-powered revenue forecasting as overhyped,…
Play PodcastBlue Bowen | G2
It’s not AI vs. humans, it’s Automation vs. Infrastructure
B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI is reshaping buyer behavior and what sales teams must adapt to succeed. The discussion covers shifting from SEO to answer engine optimization for LLM visibility, using AI for account prioritization and signal…
Play PodcastAlex Schultz | Meta
How Meta’s recent AI hiring focus is that impacting the rest of the company
Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the company's aggressive AI talent acquisition strategy affects internal culture and industry dynamics. He discusses the galvanizing effect of high-profile hires like recent AI executives, the public nature of tech talent poaching between major…
Play PodcastAlex Schultz | Meta
Meta’s CMO’s playbook for digital marketers
Meta's CMO tackles balancing creativity with AI automation. Alex Schultz, CMO and VP of Analytics at Meta, shares his framework for marketing in an AI-first world where nearly 2 million advertisers now use Meta's generative AI ad creation tools. He discusses the "North Star goal" methodology for aligning marketing strategy, explains how to break out…
Play PodcastDavid Rabin | Lenovo Solutions & Services Group
Which marketing role will be extinct in five years?
AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains how marketers can navigate transformation barriers. He identifies "order taker" roles as most vulnerable to AI replacement while emphasizing that adopters versus laggards will determine career survival. Rabin advocates for using AI as a copilot to…
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