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Amanda Cole | Bloomreach
The most human skill that becomes more valuable as AI gets better
Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, explains how authentic storytelling becomes more valuable as automation increases. She demonstrates using Claude for daily research workflows, building custom share-of-voice tracking tools with Supabase integration, and organizing strategic insights through NotebookLM project folders.
Play PodcastPatrick Brown | Adobe
The most slept-on product from Adobe that people should be using
Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can strategically deploy artificial intelligence across complex customer acquisition and engagement programs. He outlines Adobe's three-pillar framework for AI adoption: experience delivery optimization, advanced measurement analytics, and foundational tool development.…
Play PodcastPatrick Brown | Adobe
This marketing job became more valuable thanks to AI
Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adoption: delivering personalized experiences, measuring performance with advanced analytics, and building foundational marketing technology tools. Brown…
Play PodcastPatrick Brown | Adobe
The most overrated use of AI right now
Enterprise marketing teams are overusing AI for forward-looking projections. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains why AI excels at summarization but struggles with predictive accuracy. Brown outlines Adobe's three-pillar AI framework: delivering enhanced customer experiences through optimized content and advertising, implementing advanced measurement systems for campaign performance, and building…
Play PodcastPatrick Brown | Adobe
What does an SVP of a global company do on a daily basis?
Enterprise marketing leaders struggle with AI implementation at scale. Patrick Brown, SVP of Global Marketing at Adobe, shares how his team operationalizes AI across customer acquisition and engagement programs. Brown explains why AI excels at content summarization and synthesis but fails at forward-looking projections, and outlines Adobe's three-pillar framework for deploying AI in experience delivery,…
Play PodcastPatrick Brown | Adobe
Defining simply what Adobe does
Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can practically deploy artificial intelligence across customer acquisition and engagement functions. He explains why AI excels at summarization and synthesis but requires human judgment for forward-looking projections, and outlines Adobe's three-pillar…
Play PodcastPatrick Brown | Adobe
Adobe SVP’s take on Marketing Enterprise AI
Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, SVP of Global Marketing at Adobe, shares his perspective on scaling AI across complex B2B and B2C marketing operations. Brown discusses why AI excels at content summarization and synthesis but falls short on predictive forecasting, and outlines Adobe's three-pillar framework for integrating AI…
Play PodcastRuth Zive | Voices
What’s the question every board asks that most marketers aren’t ready for?
Board members demand ROI proof that most CMOs can't deliver. Ruth Zive, Chief Marketing Officer at Voices, explains how voice-first technology changes brand measurement fundamentals. She outlines performance-grade voice AI implementation across customer touchpoints and reveals why traditional marketing metrics fail in conversational AI environments. Ruth details specific frameworks for measuring brand impact when customers…
Play PodcastRuth Zive | Voices
Is this use of AI actually making you less effective?
AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligence tools encourage over-planning at the expense of customer-facing action. She reveals how marketers get trapped building internal processes instead of driving demand, and shares frameworks for balancing strategic planning with immediate revenue-generating activities.
Play PodcastRuth Zive | Voices
One marketing lesson from Lady Gaga that every CMO should steal
Voice technology transforms customer experiences but most brands still sound robotic. Ruth Zive, Chief Marketing Officer at Voices, explains how performance-grade AI voices are replacing synthetic alternatives across enterprise systems. She discusses coordinating voice branding with visual identity systems, implementing actor-powered voice models for conversational AI agents, and measuring voice experience impact on customer engagement…
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