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Tom Chavez | SuperSet
How AI orchestration will shape the next wave of software innovation
B2B
AI, AI Personalization
Marketing Consultant
Artificial Intelligence, Data-driven products, Marketing Strategy
The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built companies acquired by Salesforce and Microsoft. He explains how marketers can leverage synthetic data to maximize efficiency with smaller, high-quality datasets rather than massive volumes of dirty information. Tom also…
Play PodcastDavid Edelman | Harvard Business School
AI Personalization Improves ROI?
B2B
AI, AI Personalization
Marketing Consultant, Marketing Analytics
Artificial Intelligence
David Edelman, senior lecturer at Harvard Business School and author of "The Personalized Customer Experience in the Age of AI," delves into the history and future of personalization. Discover how proper use of artificial intelligence can drive significant ROI improvements, illustrated by examples like Shopify's impressive 400% boost in conversion rates. Gain insights into the…
Play PodcastAbout Marketing Channel: AI, AI Personalization
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