Why social media & advertising need to evolve
- Part 1 Why social media & advertising need to evolve
- Part 21st & zero-party data in marketing & CX
Show Notes
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02:14Cohora and cultivating brand advocacyCohora empowers brands to foster deeper customer engagement and loyalty. Their platform enables brands to activate dormant customer segments and convert them into advocates, potentially driving top-line revenue growth.
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02:58Evolving social media advertisingTelling the difference between paid ads and genuine content is getting harder for consumers. With traditional ad tracking changing, brands must leverage the knowledge gained from social media platforms to drive more meaningful conversations with their consumers.
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04:33Growing consumer demand for personalizationConsumers are willing to share more data with brands for personalized experiences, However, many brands are unable to capitalize on the vast amount of data to deliver the personalized experiences consumers seek. 06:17 - Adopting a customer centric approach to personalization
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09:44The value of brand owned communitiesSephora's Beauty Insider program illustrates the revenue potential of fostering brand communities and leveraging authentic UGC. By tracking customer interactions, sentiment, and behavior within brand communities, brands can personalize their marketing efforts more effectively.
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13:23Building brand loyalty and advocacyWithin data, brands can identify loyal customers who can become brand advocates and create authentic content that moves the needle. Brands can incentivize these individuals to create content and share referral codes, leading to organic user base growth and increased revenue.
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15:44Evolving social and advertising strategies for better customer engagementMarketers should prioritize targeted content and better offers to improve customer experience through social and advertising channels. Fortunately, the technology is available today to incentivize the customer to provide more data for more personalized experiences.
Quotes
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"Consumers are willing to share a lot more personal data with the brand they want a more personalized relationship with. But, I don't know if brands are ready to capitalize on it because we are talking about a lot of data." - Manu Matthew
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"Authentic brand advocate content drives about 22 times more engagement than influencer content." - Manu Matthew
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"In your data, there are micro-influencers that can create needle-moving content 2-3 times yearly. Shared on their social media to close-knit followers, that leads to traffic on your site, growing your user base organically." - Manu Matthew
- Part 1 Why social media & advertising need to evolve
- Part 21st & zero-party data in marketing & CX
Up Next:
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Part 1Why social media & advertising need to evolve
Manu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. As third-party cookies make their departure, brands must rethink their approach to social and advertising. This comes at a time when customers want more personalized experiences and are even willing to share more data. However, brands, hindered by fragmented tech stacks, struggle to fully utilize this information. Today, Manu discusses why social media and advertising need to evolve.
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Part 21st & zero-party data in marketing & CX
Manu Matthew, CEO of Cohora, delves into the evolution of social media advertising and marketing data. In today's age where customers are in control of how they want to engage with brands, zero-party data represents a newer frontier. Zero-party data is willingly provided by customers, offering insights into their preferences and interests, but, obtaining zero-party data proves challenging in the absence of established customer relationships. Today, Manu discusses first and zero-party data in marketing and customer experience.
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