Why social media & advertising need to evolve

Show Notes

• 02:14
  Cohora and cultivating brand advocacy

  Cohora empowers brands to foster deeper customer engagement and loyalty. Their platform enables brands to activate dormant customer segments and convert them into advocates, potentially driving top-line revenue growth.
• 02:58
  Evolving social media advertising

  Telling the difference between paid ads and genuine content is getting harder for consumers. With traditional ad tracking changing, brands must leverage the knowledge gained from social media platforms to drive more meaningful conversations with their consumers.
• 04:33
  Growing consumer demand for personalization

  Consumers are willing to share more data with brands for personalized experiences, However, many brands are unable to capitalize on the vast amount of data to deliver the personalized experiences consumers seek. 06:17 - Adopting a customer centric approach to personalization
• 09:44
  The value of brand owned communities

  Sephora's Beauty Insider program illustrates the revenue potential of fostering brand communities and leveraging authentic UGC. By tracking customer interactions, sentiment, and behavior within brand communities, brands can personalize their marketing efforts more effectively.
• 13:23
  Building brand loyalty and advocacy

  Within data, brands can identify loyal customers who can become brand advocates and create authentic content that moves the needle. Brands can incentivize these individuals to create content and share referral codes, leading to organic user base growth and increased revenue.
• 15:44
  Evolving social and advertising strategies for better customer engagement

  Marketers should prioritize targeted content and better offers to improve customer experience through social and advertising channels. Fortunately, the technology is available today to incentivize the customer to provide more data for more personalized experiences.