Integrating Virtual Assistants and Marketing Technology — Tricia Sciortino // BELAY
- Part 1Why Marketers need Virtual Assistants — Tricia Sciortino // BELAY
- Part 2 Integrating Virtual Assistants and Marketing Technology — Tricia Sciortino // BELAY
Show Notes
-
02:49Leveraging virtual assistance and marketing technology to scaleVirtual assistants can be used for researching the data needed to make decisions on marketing strategy and analysis. They can also be used for analysis, monitoring, and evaluation in terms of the data that your technology provides.
-
06:04Using virtual assistants to improve marketing campaignsAs your marketing team and technologies evolve over time, youll need someone to help initiate those changes. Leveraging technology, Virtual assistants can make the necessary adjustments to your campaigns so you can continue getting the right results.
-
08:58Integrating virtual assistants into a martech stack for quality assuranceThough many things can be automated with technology, someone is still needed to monitor the quality of what is being produced. Virtual assistants can work alongside your technology to ensure that the work meets your expectations.
-
09:59Tools to monitor the efficiency and productivity of virtual assistantsThere are a number of tools like Toggle and Timetrack that can be used to track the efficiency and productivity of virtual assistants. However, Belay tracks productivity based on the quality of the end result and whether expectations have been met.
-
12:38Ensuring that virtual assistants are fairly compensatedVirtual assistant jobs can be billed by the hour or on a project basis. Typically, project quotes are based on the number of hours you think will be needed to complete the task.
-
14:45Pitfalls to avoid when integrating virtual assistants into your tech stackClearly communicate necessary guidelines and details when delegating tasks to others. There should also be an onboarding period where new hires are trained on the tools and provided with the information to be successful in their role.
Quotes
-
"Your virtual assistant is a great person to monitor the data that technology gives you. Data is awesome, and we need it to make decisions, and somebody needs to pull it all together and analyze it." -Tricia Sciortino, CEO, Belay
-
"Having somebody that can help you make changes to what's not working or do more of what is working is super helpful when you look at a person leveraging your technology and making adjustments accordingly.. " -Tricia Sciortino, CEO, Belay
-
"At Belay, we're anti-time tracking. The way we track whether or not somebody has done a great job has to do with keeping the end result in mind." -Tricia Sciortino, CEO, Belay
-
"There could be misses on how you are moving work off of your plate onto somebody else's plate. Are you delegating effectively so that what you get back is in alignment with the work product expected?" -Tricia Sciortino, CEO, Belay
-
"When working with a virtual assistant, there has to be a time for training. There has to be an onboarding period where expectations are stated and theyre given the information needed to be successful." -Tricia Sciortino, CEO, Belay
- Part 1Why Marketers need Virtual Assistants — Tricia Sciortino // BELAY
- Part 2 Integrating Virtual Assistants and Marketing Technology — Tricia Sciortino // BELAY
Up Next:
-
Part 1Why Marketers need Virtual Assistants — Tricia Sciortino // BELAY
Tricia Sciortino, CEO of Belay, talks about the benefits of hiring virtual marketing assistants. If you’re looking to scale your marketing activities there are a few steps you need to take to make that dream a reality. The first step is to recognize that you are likely doing tasks that can be outsourced to allow you to focus on activities to increase your profit margin. Today, Tricia discusses why you need virtual assistants for your marketing efforts.
Play Podcast -
Part 2Integrating Virtual Assistants and Marketing Technology — Tricia Sciortino // BELAY
Tricia Sciortino, CEO of Belay, talks about the benefits of hiring virtual marketing assistants. While marketing technology has evolved drastically, there’s still a need for people to monitor the data that technology gives you. Leveraging the power of technology alongside hiring virtual assistants can help you scale quickly but these individuals still need to be trained on your tools and processes in order to be successful. Today, Tricia discusses integrating virtual assistance into marketing technology.
