How CMOs navigate complexities of digital — Amanda Cole // Bloomreach
- Part 1Why CMOs will fail in the age of AI — Amanda Cole // Bloomreach
- Part 2 How CMOs navigate complexities of digital — Amanda Cole // Bloomreach
Show Notes
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02:23The CMO role and navigating digital complexityAs a B2B SaaS CMO, Amandas role ranges from driving pipeline and demand generation to leading go-to-market initiatives across. Using win-loss analysis as a source of intelligence on customers and the market, that intelligence is fed into the organization to inform strategies.
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04:10The evolution of the digital marketing landscapeB2Bs evolution has been slow with a focus on trying numerous applications, leading to exhausting cycles of trial and error. Meanwhile, B2Cs explosion of channels creates a fast-paced landscape demanding constant adaptation and strategy building from CMOs to keep up.
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06:24Emerging B2B digital channels and trendsWhile the B2B landscape has maintained steadiness, several B2B companies have successfully adopted and implemented Instagram ads. Additionally, digital marketplaces like TikTok Shop are reshaping consumer checkout experiences without requiring them to leave the platform.
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08:15G2 and customer feedbackG2's strength lies in its unbiased representation of customer sentiment, showcasing how much users genuinely enjoy and engage with technology beyond its features. This aspect is crucial as it determines ease of adoption and user satisfaction, influencing long-term usage and advocacy.
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09:39Managing digital across PLG, B2B, and B2C channelsSpeed to action is key and easier when automating PLG, but lacks the relationship building to keep the customer long-term. In enterprise sales, human involvement presents complexities, but the goal remains, to create great customer experiences while engaging prospects promptly.
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11:06Selecting technology for a rev tech stackPrioritize solving organizational problems with technology over human solutions, ensuring clear goals, strategy, and seamless integration into daily operations. If a tool doesn't align with these criteria and costs more than $100 a month, reconsider its inclusion in the stack.
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12:47CMO outlook for 2024Amanda is approaching 2024 in an investment growth mode. Shes prepared her team to commit to doing everything to make it a reality. As a CMO, her focus remains on fostering growth and aiming for sustained success in the long term.
Quotes
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"In B2B, we're seeing an explosion of digital marketplaces like TikTok Shop that are creating entirely new checkout experiences for consumers in the world they live in. I think we'll continue to see that grow tremendously." - Amanda Cole
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"If you've identified a genuine problem in your organization, start with trying to solve it with technology. See if there is a technology that solves it first, and be very intentional about what winning looks like." - Amanda Cole
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"If you cant figure out how a tool will be more than the individual implementing it, or it can become a part of your teams day-to-day, and it's more than $100 a month, probably don't do it." - Amanda Cole
- Part 1Why CMOs will fail in the age of AI — Amanda Cole // Bloomreach
- Part 2 How CMOs navigate complexities of digital — Amanda Cole // Bloomreach
Up Next:
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Part 1Why CMOs will fail in the age of AI — Amanda Cole // Bloomreach
Amanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. The CMO role has shifted from traditional branding to a data-centric, analytical domain, demanding a blend of business metrics and performance marketing expertise. However, as technology like AI levels the playing field, CMOs will need to balance data-driven approaches with storytelling for success. Today, Amanda discusses why CMOs will fail in the age of AI.
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Part 2How CMOs navigate complexities of digital — Amanda Cole // Bloomreach
Amanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. In both B2B and B2C, CMOs are facing challenges in relation to finding the right applications and the explosion of channels like TikTok and Snapchat respectively. For CMOs, the challenge is a rapidly evolving landscape and the need for agile strategies to remain ahead. Today, Amanda discusses how CMOs navigate the complexities of digital.
