Are your leads humans or bots? — Alex Makarski // Clickmakers.io

Show Notes

• 02:48
  How to determine if your leads are human or bots

  Companies need to know their customers and build a probabilistic process to evaluate incoming leads with some level of confidence. In addition, companies should avoid reporting a fixed value for each lead, as it could mistrain ad networks to look for the easiest targets.
• 05:41
  Strategies for ensuring lead quality and improving campaign efficiency

  Methods include a human verification process before deploying a conversion event and building if-this-then-that rules into the conversion process. Also, an in-house machine learning model based on historical and CRM data can train networks to understand the value of different leads.
• 07:20
  Techniques to deter bots and click farms from polluting your lead data

  Structure your intake forms in a way that requires specific knowledge that only your ideal customer profile (ICP) possesses. Additionally, requesting a business email address instead of a personal email immediately elevates the quality of leads received.
• 09:32
  Structuring intake forms to improve lead quality and deter bad leads

  You can use binary questions to filter out bad-quality leads, or drop-down options that are less likely to be selected by bots. While Honeypots, which are invisible form fields designed to catch bots used to work, bots have become smarter and can avoid them now.
• 11:28
  The importance of validation mechanisms in multi channel advertising campaigns

  Nowadays, if you choose any type of conversion objective, it becomes a multi-channel campaign. As a result, it's essential to have a validation mechanism in place to filter out junk traffic.