Where is AI taking marketing? — Ian Macleod // SALESmanago

Show Notes

• 02:14
  How AI is being used in marketing

  AI technologies like ChatGPT and DALL-E are being integrated with martech products to create engaging content and images. AI enables personalized, creative, and engaging email experiences, and has the ability to elevate traditional channels.
• 04:44
  Simplifying AI adoption in product design

  As were still in the early stage of generative AI, the key is to make it easy for people to use AI in a creative way, within the product. SALESmanagos solution has a lot of the prompting built into the back end, reducing the users need to create prompts when generating subject lines, etc.
• 06:52
  Balancing human intelligence and AI efficiency

  The accuracy of generative AIs outputs relies on the prompts being correct. Therefore, the need for human oversight and judgment alongside AI technologies is critical in terms of leveraging AI to increase productivity and efficiency.
• 09:09
  Leveraging AI for customer intimacy and personalized experiences in eCommerce

  Challenges in eCommerce include customer loyalty, acquisition costs, and obtaining actionable customer insights for personalized and segmented experiences. SALESmanago's AI-powered platform enables marketers to build customer intimacy and personalize their experiences.
• 11:19
  The future of artificial intelligence in eCommerce and beyond

  AI is set to revolutionize not only eCommerce but also every interaction we have with any business. Once it becomes the norm and socially accepted, AI deployment will become crucial to better understand consumers and provide a personalized customer experience.
• 13:32
  AIs future in marketing

  We are still in the early stages of understanding AI's capabilities and well likely shift from asking AI for responses to telling it what results we desire. Were likely not too far away from AI accommodating automated campaign execution and personalized on-site experiences.