The ROI of today’s CRM
- Part 1What modern CRM looks like
- Part 2 The ROI of today’s CRM
Show Notes
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03:32Reasons companies replace a CRMOrganizations replace their CRM due to complexity, low user adoption, and the high costs associated with maintaining a system that isn't being fully utilized. These factors lead CFOs to seek more straightforward and user-friendly solutions to manage customer data effectively.
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05:18Evaluating the cost of replacing a CRMWhile data migration and user downtime are real costs to consider when replacing a CRM, the benefits can outweigh them. Modern CRMs like Insightly offer faster implementation times and quicker time to value and return on investment compared to legacy systems.
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08:12The importance of CRM for pipeline visibilityCRMs offer two key benefits: pipeline management for forecasting future sales and customer journey tracking for understanding customer behavior. These features are crucial for monitoring and optimizing growth, especially in today's focus on efficient growth strategies.
Quotes
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"Time is money. The ability to bring the implementation live quickly is important. We have a go-to-market time of 1.1 months versus 2.1 months and 3.7 months for the next two market leaders." - Chip House
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"When you buy a piece of software, companies are expecting an ROI in less than a year. Our time to ROI is nine months on average per the data from G2 versus 13.8 months and 18.3 months for the other two market leaders." - Chip House
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"Any business that's adopting a CRM knows the benefit it provides to manage your pipeline, forecast future business, and track deal stages. If you're managing on a spreadsheet, you have no clue how that's going to come in." - Chip House
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"In this day of efficient growth, I don't know how you can monitor how you're growing without a CRM." - Chip House
- Part 1What modern CRM looks like
- Part 2 The ROI of today’s CRM
Up Next:
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Part 1What modern CRM looks like
Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Legacy CRM solutions like Salesforce, while ubiquitous, are notorious for their high costs and complex setups. Modern CRMs, however, offer a refreshing alternative. User-friendly and easy to implement, solutions like Insightly empower businesses with the ability to customize and scale their CRM as their needs evolve. Today, Chip discusses what modern CRM looks like.
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Part 2The ROI of today’s CRM
Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain points for many CRM systems, leading companies to seek replacements. Ultimately, companies are looking for CRMs with quicker implementation timelines and time to return on investment, unlike the high costs and complexities associated with legacy systems. Today, Chip discusses the ROI of today's CRM.
