What to do when your company data isn’t easily accessible
Steve Phillips and Ryan Barry
Zappi
- Part 1What it means for companies to be “data-rich” but “insights-poor”
- Part 2 What to do when your company data isn’t easily accessible
Show Notes
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00:30Optimizing the review, approval, and feedback processes.Discussion on expediting customer feedback for faster content creation.
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03:45Utilizing data to understand consumer behavior and preferences.Exploring how data can reveal insights into consumer choices.
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07:15Implementing technology solutions for predictive decision making.Using technology to connect data points for better decision-making.
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11:20Overcoming challenges in marketing research industry.Addressing issues with data interpretation and utilization.
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15:40Enhancing precision in marketing strategies through consumer insights.Leveraging consumer behaviors and motivations for targeted campaigns.
Quotes
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"The waves of technology that have hit us in the last 30 or 40 years have often been really advantageous for small companies." - Steve Phillips
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"If you start by really focusing on the data alignment, it is then that you've built the capability to add in all the exciting things that AI could do that really will become the moat for the enterprise of the future." - Steve Phillips
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“You want insightful data being democratized, not just data being democratized.” - Steve Phillips
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“You don't have to mine data anymore. If you set it up properly, you can get LLMs to mine your data. AI and agents that we're using can do all of that work for you.” - Steve Phillips
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" getting each data set to be packageable, workable within the UI in which you buy it, but also exportable is something that's really key. But a lot of companies do struggle with it." - Ryan Barry
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"The testing of consumer insights being outside the creative process is over. It has to be inside it." - Ryan Barry
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“If you're a CMO and CFO, and you're spending money on consumer data and it isn't harnessed, you're kind of wasting your money.” - Ryan Barry
- Part 1What it means for companies to be “data-rich” but “insights-poor”
- Part 2 What to do when your company data isn’t easily accessible
Up Next:
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Part 1What it means for companies to be “data-rich” but “insights-poor”
Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDonald’s, and Heineken® enhance their advertising and product strategies. Join Steve and Ryan as they share their expertise in leveraging consumer insights to drive business success.
Play Podcast -
Part 2What to do when your company data isn’t easily accessible
Cofounder and CEO / President of Zappi, Steve Phillips and Ryan Barry, discuss strategies for dealing with inaccessible company data. They delve into the importance of leveraging consumer insights to enhance advertising and product ideas, emphasizing the need for faster and more affordable solutions in the creation process. Zappi, a company working with global enterprises like PepsiCo and McDonald’s, focuses on integrating consumer insights at every stage of product development.
