What consumers want from brands

Show Notes

• 01:50
  The evolution of consumer expectations in marketing

  The rise of AI in marketing underscores the tension between data privacy and consumer desire for personalized experiences. Marketers must empathize with consumers' perspectives to navigate this balance effectively and foster deeper connections
• 03:14
  Mobile phones and consumer expectations in brand communication

  The personal nature of mobile phones has significantly altered consumer expectations for brand communication. Consumers now expect marketing messages to be highly personalized and less disruptive to their daily lives.
• 05:07
  Digital well being and consumer engagement

  Consumers are becoming more aware of their screen time and are using features like app pausing to manage distractions. However, they still appreciate notifications that offer value, such as relevant promotions or time-saving opportunities.
• 06:49
  Understanding consumer preferences in communication

  Consumers expect a personalized experience; marketers can leverage technology to gather data on their preferred channels. Transparency in data collection is vital, and marketers should communicate the value exchange for consumer data.
• 10:11
  Choosing a messaging strategy for consumer communication

  Consider the complexity and urgency of the task when deciding on a messaging strategy. Urgent tasks, like an Uber arrival, warrant more disruptive channels like push notifications, while less urgent tasks benefit from personalized website and app experiences and email.
• 12:37
  Leveraging the right martech stack for lifecycle marketing

  Narrowly focusing on reach and conversion rates overlooks the customer journey and the long-term value of relationship building. Instead, marketers must consider customer expectations across the entire lifecycle and provide value at all touchpoints of the journey.