Technology enabled PR Strategies // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)
- B2B
- The podcast episode can be classified as "Podcast Advertising".
- Marketing Consultancy
- The episode classification based on the provided context is "Marketing Strategy."
Lindsay Stuart
Max Borges Agency
- Part 1Using data to generate brand buzz // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)
- Part 2 Technology enabled PR Strategies // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)
Show Notes
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Using Business Intelligence to Create Compelling Content(03:03)Netbase is a very valuable tool for us. It helps us scrape conversations happening online so we can get a deeper understanding and trends amongst customer conversations.
- Part 1Using data to generate brand buzz // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)
- Part 2 Technology enabled PR Strategies // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)
Up Next:
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Part 1Using data to generate brand buzz // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)
Today we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. In this episode, Lindsey explains her approach to using data to generate brand buzz.
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Part 2Technology enabled PR Strategies // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)
In this episode, we continue discussing Public Relations with Lindsay Stuart, Vice President of Business Intelligence at Max Borges Agency, a consumer technology-focused PR firm. Although most people don't associate PR with technology, Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. Today, Lindsey is going to talk about the technology and data she uses to create compelling content specifically for technology brands.
