The Global Marketing Playbook

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• Part 1How AI Is Fundamentally Changing Demand Generation

  Sarah McConnell, VP of Demand Generation at Qualified, discusses the transformative role of AI in demand generation. The conversation traverses the evolution from manual processes to AI-driven strategies and the implications of AI replacing traditional SDR roles. Insights are shared on how AI SDRs are onboarded, managed, and evaluated for quality and effectiveness. The dialogue offers a candid exploration of the challenges and opportunities presented by AI in reshaping marketing and sales workflows.

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• Part 2Invest first in AI-driven sales or customer support?

  Sarah McConnell, the VP of Demand Generation at Qualified, dives into the transformative impact AI is having on demand generation. She shares insights on AI's role in sales and touches upon the challenges and reputation of AI in customer support. Through personal anecdotes and expert analysis, she provides a thoughtful discussion on how marketers can leverage AI to enhance their strategies. Sarah also addresses the balance between AI efficiencies and the human touch that customers often crave in service interactions.

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• Part 3One word for people’s privacy concerns with AI

  Sarah McConnell, VP of Demand Generation, delves into the transformative role of AI in demand generation, discussing how technologies like Piper are reshaping marketing strategies and enhancing efficiencies. The conversation explores the current cautious attitudes towards AI, reminiscent of past digital privacy concerns, and how trust and comfort will evolve over time with AI's integration. This episode sheds light on the journey marketers face as they adapt to new AI tools and strive for balance between innovation and privacy.

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• Part 4Doubling down on full stack AE’s or diversifying?

  Sarah McConnell, the VP of Demand Generation at Qualified, shares insights into the world of demand generation, highlighting how AI is reshaping marketing strategies. She discusses the decision-making process between doubling down on Full Stack Account Executives versus diversifying into emerging platforms like TikTok. Through her conversation, listeners gain an understanding of the balance between utilizing advanced technology and maintaining the human touch in sales processes. This episode challenges conventional thinking on risk and reward when integrating AI into content production and customer interactions.

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  Part 5The Global Marketing Playbook

  Sarah McConnell, the VP of Demand Generation, delves into the transformative impact of AI on demand generation and its potential to change marketing strategies. She shares her game plan for integrating AI, emphasizing the need for an internal audit to identify bottlenecks and opportunities where AI can support the marketing team. With insights on how to leverage AI like a co-pilot, the conversation unfolds the importance of starting with a human-first approach and gradually automating certain channels. The discussion also highlights AI's role in creating efficiencies and understanding industry landscapes with unprecedented speed.